SINGAPORE - Tuesday, 07. July 2026
Expanded footprint advances the company’s global strategy in key growth region for healthcare and pharma brands
(BUSINESS
WIRE)--Real Chemistry, a global leader in AI- and insights-driven
healthcare communications, today announced the acquisition of Spurwing
Communications, establishing the company’s first Asia Pacific (APAC)
strategic hub in Singapore. This milestone strengthens Real Chemistry’s
global strategy and presence in APAC, enhancing its ability to support
healthcare organizations. Combining deep market expertise with globally
integrated capabilities across analytics, medical communications,
advertising and strategic communications, the company is well positioned
to deliver more connected, local insight-driven support — ultimately
helping clients better reach and engage healthcare professionals,
patients and caregivers across the region.
“APAC is fast becoming
one of the most dynamic and strategically important regions for
healthcare innovation and access to life-improving therapies,” said Kath
Harrison, Group President, International Growth at Real Chemistry. “By
bringing Spurwing into Real Chemistry, we’re expanding our presence in
the region and deepening our ability to help clients drive measurable
impact by delivering more connected, data-driven and culturally relevant
engagement across these key markets.”
Founded in Singapore,
Spurwing Communications is a leading agency with an established track
record advising pharmaceutical and healthcare organizations — as well as
clients across a broader range of industries — throughout APAC. The
company is known for high-impact strategic counsel across integrated
communications, medical affairs and its nuanced understanding of the
region’s diverse and evolving market environments.
Emma Thompson,
Founder and Chief Executive Officer (CEO) of Spurwing Communications,
will continue to lead the business as President, APAC Growth, reporting
to Harrison. “Joining Real Chemistry allows us to broaden what we can
offer clients, while staying grounded in the strong regional expertise
and senior counsel for which our clients value us,” said Thompson. “I’m
extremely proud of what we have achieved as a team and excited for the
next phase of our growth as part of Real Chemistry. We will continue to
support our existing clients while expanding our APAC presence and
adding capabilities — including analytics and AI — to enhance our
connected, comprehensive regional offerings.”
“Real Chemistry’s
acquisition of Spurwing Communications is an important step in our
global growth strategy,” said Shankar Narayanan, CEO of Real Chemistry.
“We’re continuing to invest in the capabilities and regions that matter
most to our clients as they navigate growing global commercialization
challenges. Strengthening our presence in APAC allows us to better
support clients across the full lifecycle — from strategy through
engagement — in one of the most dynamic healthcare markets in the
world.”
Additional hires and market expansion plans are expected
to be announced over the coming months, as Real Chemistry continues to
scale its regional hub model and affiliate network across key
international markets.
About Real Chemistry: 25 Years of Future-Focused Healthcare
Celebrating
its 25th anniversary this year, Real Chemistry is a tier-one
commercialization partner to the world’s most innovative life sciences
and healthcare companies. As a leading provider of AI-powered audience
analytics and insights, Real Chemistry helps the healthcare industry
better understand, reach and engage critical audiences to improve the
healthcare experience for all. Anchored by a culture of innovation and
creativity, Real Chemistry’s 2,400+ global experts across life sciences,
marketing communications and technology are singularly focused on
navigating the complexities of bringing scientific advances to market —
and to the people who need them most. Real Chemistry’s brand portfolio
includes 21GRAMS, a highly awarded creative agency, and starpower, a
celebrity and influencer practice.
Today, Real Chemistry operates
through offices across North America, Europe, the Middle East and Asia
Pacific, complemented by a strategic partner network in Latin America
and Africa — enabling the company to support clients wherever they
operate.
Learn more at www.realchemistry.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260706477680/en/
Permalink
https://www.aetoswire.com/en/news/54565566
Contacts
Media:
media@realchemistry.com
No comments:
Post a Comment