Thursday, April 25, 2024

KnowBe4 to Acquire Egress


 TAMPA BAY, Fla

Addition of Egress’ cloud email security solution to KnowBe4’s comprehensive product suite will create the largest, advanced AI-driven cybersecurity platform for managing human risk

(BUSINESS WIRE)--KnowBe4, the provider of the world’s largest security awareness training and simulated phishing platform, today announced it has entered into a definitive agreement to acquire Egress, a leader in adaptive and integrated cloud email security. Egress’ Intelligent Email Security suite provides a set of scaled, AI-enabled security tools with adaptive learning capabilities to help prevent, protect and defend organizations against sophisticated email cybersecurity threats. Further terms of the transaction were not disclosed.


Organizations globally struggle to contain behavioral-based data breaches, with 74 percent of incidents involving the human element according to Verizon’s Data Breach Investigations Report. By acquiring Egress, KnowBe4 plans to deliver a single platform that aggregates threat intelligence dynamically, offering AI-based email security and training that is automatically tailored relative to risk.


“The future of security is personalized AI-driven controls and real-time coaching. By providing a single platform from KnowBe4 and Egress, our customers will benefit from differentiated aggregate threat detection to stay ahead of evolving cyber threats and foster a strong security culture,” said Stu Sjouwerman, CEO, KnowBe4. “As integration partners for over a year with strong philosophical and cultural alignment, this acquisition is a natural progression for both companies to take human risk management and cloud email security to the next level.”


“KnowBe4 and Egress have a shared vision of delivering tailored and relevant security to each employee,” said Tony Pepper, CEO, Egress. “One of the biggest challenges organizations face is accurately identifying who the next source of compromise is – and why. By combining intelligence and analytics from integrated applications, companies can gain valuable insights across their entire cyber ecosystem, allowing them to focus on the risks that matter most.”


The announcement comes on the heels of significant achievements for both companies thus far in 2024. KnowBe4 recently announced its AI-native platform, Artificial Intelligence Defense Agents (AIDA), which incorporates advanced AI agents to power efficacy and speed. Recent notable awards include being recognized as a Top Software Winner by G2 and a winner of Energage’s Top Workplaces USA for 2024. Meanwhile, Egress launched its AI-powered Automated Abuse Mailbox in early April and received several award recognitions, including Security Innovation of the Year (Computing Security Excellence Awards), Best Email Security Solution, Best Data Leak Prevention Solution (SC Awards Europe) and Best Place to Work in the UK (Great Places to Work 2024).


The transaction is expected to close in the coming months subject to customary closing conditions and regulatory approvals.


Egress is backed by FTV Capital and AlbionVC. Citi served as exclusive financial advisor to Egress and Orrick, Herrington & Sutcliffe LLP served as legal counsel to Egress.


For more information on KnowBe4, visit www.knowbe4.com. For more information on Egress, visit www.egress.com.


About KnowBe4


KnowBe4, the provider of the world’s largest security awareness training and simulated phishing platform, is used by more than 65,000 organizations around the globe. Founded by IT and data security specialist Stu Sjouwerman, KnowBe4 helps organizations address the human element of security by raising awareness about ransomware, CEO fraud and other social engineering tactics through a new-school approach to awareness training on security. The late Kevin Mitnick, who was an internationally recognized cybersecurity specialist and KnowBe4’s Chief Hacking Officer, helped design the KnowBe4 training based on his well-documented social engineering tactics. Organizations rely on KnowBe4 to mobilize their end users as their last line of defense and trust the KnowBe4 platform to strengthen their security culture and reduce human risk.


About Egress


As advanced persistent threats continue to evolve, we recognize that people are the biggest risk to organizations’ security and are most vulnerable when using email.


Egress is the only cloud email security platform to continuously assess human risk and dynamically adapt policy controls, preparing customers to defend against advanced phishing attacks and outbound data breaches before they happen. Leveraging contextual machine learning and neural networks, with seamless integration using cloud-native API architecture, Egress provides enhanced email protection, deep visibility into human risk, and instant time to value.


 


View source version on businesswire.com: https://www.businesswire.com/news/home/20240424339679/en/



Permalink

https://www.aetoswire.com/en/news/2404202438868

Contacts

Kathy Wattman

Kathyw@knowbe4.com

(727) 474-9950

Or

PR@KnowBe4.com

Wednesday, April 24, 2024

Galderma Delivers a Strong Start to the Year With Record Net Sales of Over 1 Billion USD for the First Quarter and 12.4% Year-on-Year Growth

 ZUG, Switzerland - Wednesday, 24. April 2024 AETOSWire Print 


Ad hoc announcement pursuant to Art. 53 LR


(BUSINESS WIRE)--Galderma Group AG (SWX:GALD), the pure-play dermatology category leader, today announced its sales performance for the first quarter of 2024.


Record net sales of 1.071 billion USD in the first quarter of 2024, surpassing for the first time the 1 billion USD mark for the first three months in a year

Net sales growth for the first quarter of 2024 was 12.4% year-on-year on a constant currency basis1, primarily driven by volume

Broad-based growth across all product categories, with constant currency year-on-year growth of 19.3% for Injectable Aesthetics, 8.4% for Dermatological Skincare, and 4.1% for Therapeutic Dermatology

Growth across geographies, especially in International markets while U.S. growth accelerated year-on-year

2024 full year guidance confirmed: 7-10% net sales year-on-year growth at constant currency and Core EBITDA margin in line with 2023 at constant currency

Continued execution of Galderma’s integrated dermatology strategy, progressing on its innovation pipeline, commercial execution, as well as market-leading education and services

Publicly listed as GALD on the SIX Swiss Exchange since March 22, 2024, following the initial public offering

“We started the year strong, continuing on Galderma’s growth trajectory and celebrating our first days of trading on the SIX Swiss Exchange. This is a testament to our proven integrated dermatology strategy and the focus of our employees globally, each committed to serving our healthcare professionals, consumers and patients worldwide. With attractive growth across our product categories and geographies, we are confident in our financial outlook for the year.”


FLEMMING ØRNSKOV, M.D., MPH

CHIEF EXECUTIVE OFFICER

GALDERMA


Strong commercial performance


For the first quarter of 2024, Galderma achieved record net sales of 1.071 billion USD, surpassing the 1 billion USD mark for the first three months in a year for the first time. Year-on-year net sales growth on a constant currency basis for the period was 12.4%, primarily driven by volume.


Net Sales growth was widespread across product categories and geographies. All product categories grew, with notable strong performance in Injectable Aesthetics supported by a low 2023 comparable base. Across International markets, there was continued double-digit growth momentum fueled by strong performance in major markets. For the U.S., growth accelerated year-on-year and was primarily driven by volume and a favorable product mix.


Injectable Aesthetics


Injectable Aesthetics net sales for the first quarter of 2024 were 511 million USD, with year-on-year growth of 19.3% on a constant currency basis.


Both Injectable Aesthetics sub-categories grew double-digit. For the first three months of 2024, Neuromodulators net sales were 263 million USD, with year-on-year growth of 20.4% on a constant currency basis, and Fillers and Biostimulators net sales were 248 million USD, with year-on-year growth of 18.2% on a constant currency basis.


Injectable Aesthetics growth overall was mainly driven by volume, with continued growth momentum across geographies. Year-on-year growth for the first three months of 2024 was supported by a low 2023 comparable base, predominantly for the Fillers & Biostimulators sub-category.


Dermatological Skincare


Dermatological Skincare net sales for the first quarter of 2024 were 351 million USD, with year-on-year growth of 8.4% on a constant currency basis.


The growth overall was mainly driven by volume and favorable product mix. Cetaphil in International markets and Alastin both grew double-digits more than offsetting market softness in the U.S. skincare market and lower U.S. consumption of Cetaphil.


Therapeutic Dermatology


Therapeutic Dermatology net sales for the first quarter of 2024 were 209 million USD, with year-on-year growth of 4.1% on a constant currency basis.


The growth was mainly driven by volume in International markets offsetting anticipated lower US volumes, partially driven by phasing impact, as well as ongoing genericization.


With a strong start to the year, Galderma confirms its full year guidance for 2024, of 7-10% net sales year-on-year growth at constant currency and a Core EBITDA margin in line with 2023 at constant currency.


Galderma’s proven Integrated Dermatology Strategy


The strong momentum is based on continued execution in the first quarter of the year of Galderma’s three strategic pillars, expanding the broadest portfolio in dermatology with leading science and innovation, strengthening commercial execution, and offering market-leading education and services.


Regarding its leading dermatology portfolio, Galderma continued to drive growth through portfolio and geographic expansion. Recent new launches were a strong source of growth, such as Cetaphil’s new ranges including Healthy Renew anti-aging skincare, Sculptra’s launch in Thailand, as well as new product introductions and international expansion for both Alastin and acne brands. Galderma also maintained efforts to strengthen its scientific differentiation as well as advance its innovation pipeline across product categories. This included launching Restylane SHAYPE™ in Canada, a filler with ‘bone-mimicking’ properties using NASHA HD™ technology for temporary augmentation of the chin region, and nemolizumab’s regulatory submission update announcing FDA priority review for prurigo nodularis and regulatory filing acceptance in the U.S. and the EU for both prurigo nodularis and atopic dermatitis.


As for commercial execution, Galderma maintained its strong focus across product categories. A key highlight includes Cetaphil activation, including reaching over 5 billion impressions globally through its campaigns for two events in the first quarter of 2024, with #FaceOfCetaphil campaign for the New York Fashion Week and the U.S. #GameTimeGlow campaign for the Super Bowl, along with locally tailored promotional activities such as the one for Chinese New Year. In addition, 2024 marks the celebration of 25 years of Sculptra, with activation initiated in the first quarter enabled by new scientific data and insights.


Finally, Galderma’s commitment to market-leading education and services was showcased through its presence at major medical congresses, including at the Aesthetic & Anti-Aging Medical World Congress (AMWC), the American Academy of Dermatology (AAD) annual meeting, and IMCAS World Congress. Engagement with healthcare professionals covered the full spectrum of Galderma’s portfolio, with a particular focus on showcasing its unparalleled aesthetics portfolio and yielding growing appreciation for nemolizumab. Galderma also launched ‘NEXT’, an innovative report that unveils the possible future of aesthetics, identifying six key trends with leading minds from the aesthetics community.


March 22, 2024, also marked an important milestone for Galderma, as its first trading day on the SIX Swiss Exchange, with 237,897,635 shares recorded in the commercial register following its Initial Public Offering (IPO). Galderma was internally already run as a public company prior to the listing, with robust governance, corporate platform, and regular external communications.


In particular, Environmental, Social and Governance (ESG) has been and will remain integral to the company’s strategy. To demonstrate this commitment, in 2024, Galderma engaged Sustainalytics to perform a broad-based pre-IPO Corporate ESG Assessment of Galderma, covering eight ESG categories, including Product Governance, Corporate Governance, Human Capital, Emissions, Effluents and Waste, and Business Ethics. Sustainalytics assessed Galderma as having an overall indicative Corporate ESG Assessment of 19.5, which places Galderma in the ‘low risk’ category as of February 23, 2024. The indicative score would place Galderma in the top fourth percentile of all companies in its subindustry assessed by Sustainalytics2.


Webcast details


Galderma will host a trading update call today at 14:00 CEST to discuss first quarter 2024 results and respond to questions from financial analysts. Investors and the public may access the webcast by registering on the Galderma Investor Relations website at https://investors.galderma.com/events-presentations.


Appendix – Net sales by product category and geography


In million USD


 

First quarter net sales


 


Year-on-year growth


 

2023


 


2024


 


Constant currency


 


Reported


Group total


 

954


 


1,071


 


12.4%


 


12.3%


By product category


 

 


 


 


 


 


 


 


Injectable Aesthetics


 

430


 


511


 


19.3%


 


18.8%


Neuromodulators


 

218


 


263


 


20.4%


 


20.5%


Fillers & Biostimulators


 

212


 


248


 


18.2%


 


17.0%


Dermatological Skincare


 

326


 


351


 


8.4%


 


7.9%


Therapeutic Dermatology


 

198


 


209


 


4.1%


 


5.2%


By geography


 

 


 


 


 


 


 


 


International


 

567


 


660


 


16.5%


 


16.3%


U.S.


 

387


 


411


 


6.4%


 


6.4%


Notes and references


Constant currency year-on-year growth means the annual growth rate of net sales, excluding the impact of exchange rates movements and excluding hyperinflation economies. The impact of changes in foreign exchange rates are excluded by translating all reported revenues during the two periods at average exchange rates in effect during the previous year.

Our indicative score would place us in both the top fourth percentile of pharmaceuticals companies assessed by Sustainalytics and in the top 27th percentile of all companies assessed by Sustainalytics. Sustainalytics is a leading ESG research provider that provides research based on its independent methodology, and publicly available information or non-confidential information from issuers. While Sustainalytics exercised due care in compiling the Corporate ESG Assessment, it makes no warranty, express or implied, regarding the accuracy, completeness or usefulness of any facts or statements included therein that Galderma had made available to Sustainalytics for this purpose, in light of the circumstances under which such facts or statements have been presented, and assumes no liability with respect to the consequences of relying on this information for investment or other purposes. In no event the Corporate ESG Assessment nor any portion thereof shall be considered as an offer to buy a security, solicitation of votes or proxies, investment advice, expert opinion or an assurance letter as defined by the applicable legislation

Forward-looking statements


Certain statements in this announcement are forward-looking statements. Forward-looking statements are statements that are not historical facts and may be identified by words such as "plans", "targets", "aims", " believes", "expects", "anticipates", "intends", "estimates", "will", "may", "continues", "should" and similar expressions. These forward-looking statements reflect, at the time, Galderma's beliefs, intentions and current targets/ aims concerning, among other things, Galderma's results of operations, financial condition, industry, liquidity, prospects, growth and strategies and are subject to change. The estimated financial information is based on management's current expectations and is subject to change. By their nature, forward-looking statements involve a number of risks, uncertainties and assumptions that could cause actual results or events to differ materially from those expressed or implied by the forward-looking statements. These risks, uncertainties and assumptions could adversely affect the outcome and financial consequences of the plans and events described herein. Actual results may differ from those set forth in the forward-looking statements as a result of various factors (including, but not limited to, future global economic conditions, changed market conditions, intense competition in the markets in which Galderma operates, costs of compliance with applicable laws, regulations and standards, diverse political, legal, economic and other conditions affecting Galderma’s markets, and other factors beyond the control of Galderma). Neither Galderma nor any of their respective shareholders (as applicable), directors, officers, employees, advisors, or any other person is under any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. You should not place undue reliance on forward-looking statements, which speak of the date of this announcement. Statements contained in this announcement regarding past trends or events should not be taken as a representation that such trends or events will continue in the future. Some of the information presented herein is based on statements by third parties, and no representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, reasonableness, accuracy, completeness or correctness of this information or any other information or opinions contained herein, for any purpose whatsoever. Except as required by applicable law, Galderma has no intention or obligation to update, keep updated or revise this announcement or any parts thereof.


About Galderma


Galderma is the pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body’s largest organ – the skin – meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin we are in shapes our lives, we are advancing dermatology for every skin story. Galderma’s portfolio of flagship brands includes Restylane, Dysport, Azzalure, Alluzience and Sculptra in Injectable Aesthetics; Cetaphil and Alastin in Dermatological Skincare; and Soolantra, Epiduo, Differin, Aklief, Epsolay, Twyneo, Oracea, Metvix, Benzac and Loceryl in Therapeutic Dermatology. For more information: www.galderma.com.


 


View source version on businesswire.com: https://www.businesswire.com/news/home/20240423437506/en/



Permalink

https://www.aetoswire.com/en/news/0000002404202450

Contacts

 

Media

Christian Marcoux, M.Sc.

Chief Communications Officer

christian.marcoux@galderma.com

+41 76 315 26 50


Sébastien Cros

Corporate Communications Director

sebastien.cros@galderma.com

+41 79 529 59 85


Investors

Emil Ivanov

Head of Strategy, Investor Relations and ESG

emil.ivanov@galderma.com

+41 21 642 78 12


Jessica Cohen

Investor Relations and Strategy Director

jessica.cohen@galderma.com

+41 21 642 76 43

AMGTA Releases Research on Sustainability of Powder and Wire Additive Feedstock

 


HOLLYWOOD, Fla. -

Research indicates that from an energy perspective, helium is the most sustainable method of gas atomization for metallic powder production and that the specific energy consumption critically depends on process parameters and alloy chemistry. Mechanical powder production such as ball milling, when appropriate for additive manufacturing, requires significantly less energy than atomization.


(BUSINESS WIRE) -- The Additive Manufacturer Green Trade Association (“AMGTA”) a global advocacy group focused on promoting sustainable additive manufacturing (“AM”) industry practices, announced today the preliminary results of a research project titled “Specific Energy of Metal AM Feedstock: A Comparison.” The study, commissioned by the AMGTA and conducted by Syntec Associates, a research consultancy, in partnership with Divergent Technologies, a complete modular digital factory for complex structures, evaluated three key metal AM feedstock processing approaches—gas atomization, mechanical milling (specifically ball milling), and wire drawing—to determine specific energy requirements for producing feedstock materials. The research findings highlighted that, from an energy perspective, helium gas atomization is the most sustainable method used for gas atomization for metallic powder production of commonly used alloys, followed by argon and then nitrogen. Specific energy consumption for atomization also critically depends on process parameters and alloy chemistry. Additionally, research showed that mechanical milling, when appropriate for use in powder production in additive manufacturing, exhibits a significant reduction in specific energy consumption when compared to gas atomization.


“When preparing life cycle assessments on industrial rate processing of our alloys, I found wide variation in the literature on AM process and powder atomization energy consumption,” said Michael Kenworthy, Chief Technology Officer at Divergent Technologies and AMGTA Board Director. “This research established a transparent set of process assumptions and models from which to understand the key process levers and evaluate system trade studies that inform future sustainability enhancements.”


Key takeaways from this study include:


Helium Gas Atomization is Best for Powder Atomization: Research indicates that, from an energy perspective, helium gas atomization stands out as the most sustainable gas atomization method, showing a significant reduction in specific energy consumption compared to argon and nitrogen for commonly used alloys.


Argon Atomized Powder is Better than Nitrogen: For those seeking an alternative to helium, argon-atomized powder is revealed to be a notable option, energy savings when compared to nitrogen-atomized powder.


Mechanical Milling Outperforms Gas Atomization: Mechanical milling, particularly ball milling, demonstrates a significant reduction in specific energy consumption compared to gas atomization for metal AM powder production.


Industry Guidance for Sustainable Choices: This research highlights the importance of selecting manufacturing methods with the lowest specific energy consumption per kilogram to enhance overall sustainability when producing feedstock materials used in additive manufacturing.


“A primary goal of the AMGTA is to educate the consumer on the most sustainable methods of production within the additive supply chain. This important piece of research provides guidance on which methods of gas atomization require the least amount of specific energy per kilogram,” said Brian R. Neff, AMGTA’s Board Chair. “At the same time, it indicates to the market that mechanical production methods of powder feedstock, such as ball milling, are themselves an order of magnitude better than gas atomization from an energy perspective.”


Gas atomization, deemed a promising technology for producing stock powders for additive manufacturing, was a focal point of the study. The research revealed that gas atomization using helium as the atomization gas resulted in the least total specific energy consumption compared to argon (13% better on average) and nitrogen (28% better on average). Additionally, argon-atomized powder was found to reduce energy requirements by 12% when compared to nitrogen-atomized powder for the alloys studied (SS316L, Al5083, and IN718).


The study also highlights the efficiency of mechanical powder production, particularly ball milling, which showed approximately a 90% improvement in specific energy consumption compared to gas atomization for the range of process conditions studied. Further research is recommended to determine the applied impact within specific product categories of using helium-atomized powder and/or ball milled powder.


“This research aligns with the AMGTA commitment to better understand sustainable manufacturing practices leveraging additive technologies,” said Sherri Monroe, the AMGTA’s Executive Director. “These findings highlight key considerations for manufacturers seeking environmentally friendly feedstock production methods. To advance sustainability in additive manufacturing, research is vital in order to make informed decisions.”


Highlights from the study can be found on the AMGTA’s website. The AMGTA says it expects to publish additional independent research throughout 2024. Additional information on this study and others conducted by the AMGTA can be found on the AMGTA website, www.AMGTA.org.


About the AMGTA


The AMGTA was launched in 2019 to better understand and promote the environmental benefits of additive manufacturing across the global economy. AMGTA members represent the entirety of the manufacturing spectrum - from design and raw materials to end products and users - focused on innovating better, more sustainable, and financially advantageous products through best additive practices. For more information, please visit www.amgta.org.


View source version on businesswire.com: https://www.businesswire.com/news/home/20240416215703/en/



Permalink

https://www.aetoswire.com/en/news/2404202438869

Contacts

Sherri Monroe

smonroe@amgta.org

954.308.0888

SES’s O3b mPOWER System Starts Providing High-performance Connectivity Services

 


SES is now deploying O3b mPOWER services worldwide, delivering high throughput, flexibility and low latency


(BUSINESS WIRE) -- SES announced today that O3b mPOWER, its second-generation software-enabled satellite system, is now operational and can provide high-performance connectivity services around the globe. With the first six O3b mPOWER satellites operating at medium Earth orbit (MEO) or 8,000km away from the Earth and with extensive ground infrastructure built around the world, SES will be introducing services in the coming months to O3b mPOWER customers to deliver reliable connectivity services ranging from tens of Mbps to multiple gigabits per second.


To date, SES has launched six out of 13 O3b mPOWER high-throughput and low-latency satellites, which together with strategically located satellite ground stations, enable SES to serve customers across multiple market segments around the world. With the O3b mPOWER system now operational, SES strengthens its unique MEO network capabilities by complementing its O3b constellation. The launch of the next two O3b mPOWER satellites is expected in late 2024.


In combination with SES’s MEO and geostationary (GEO) networks as well as access to low Earth orbit (LEO) solutions via strategic partnerships, SES is uniquely positioned as an all-orbit solutions provider delivering an attractive combination of high data rates, low latency, service reliability, and flexibility to meet customers’ requirements anywhere.


“We are very excited that O3b mPOWER is now ready to serve our customers around the world. Over the last few years, our SES team, along with our technology partners across space and ground segments, have worked tirelessly to bring our O3b mPOWER system online. I’m proud to say that all the core infrastructure is deployed, tested and ready on a global basis,” said Adel Al-Saleh, CEO of SES. “The demand for O3b mPOWER solutions is very high, and this moment has been long-awaited by our customers. Over the coming weeks we will work with our mobility, government, enterprise and cloud customers on O3b mPOWER onboarding plans. We’re eager to empower their operations with reliable, high-performance, and secure services.”


Follow us on:


X | Facebook | YouTube | LinkedIn | Instagram


Read our Blogs >


Visit the Media Gallery >


About SES


SES has a bold vision to deliver amazing experiences everywhere on earth by distributing the highest quality video content and providing seamless data connectivity services around the world. As a leader in global content connectivity solutions, SES owns and operates the world’s only geosynchronous orbit and medium earth orbit (GEO-MEO) constellation of satellites with the unique combination of global coverage and high performance. By leveraging its vast and intelligent, cloud-enabled network, SES delivers high-quality connectivity solutions anywhere on land, at sea or in the air, and is a trusted partner to the world’s leading telecommunications companies, mobile network operators, governments, connectivity and cloud service providers, broadcasters, video platform operators and content owners. SES’s video network carries over 6,400 channels, reaching 363 million households, delivering managed media services for both linear and non-linear content. The company is headquartered in Luxembourg and listed on Paris and Luxembourg stock exchanges (Ticker: SESG). Further information is available at: www.ses.com


 


View source version on businesswire.com: https://www.businesswire.com/news/home/20240423122963/en/



Permalink

https://aetoswire.com/en/news/2404202438859

Contacts

Suzanne Ong

External Communications

Tel. +352 710 725 500

suzanne.ong@ses.com

Horizon FCB Dubai Charts the Future of Advertising in Logistics with DHL’s “Delivered Yesterday” Campaign

Dubai, United Arab Emirates - Wednesday, 24. April 2024

Horizon FCB Dubai's recent "Delivered Yesterday" campaign for DHL marks a pivotal shift in advertising within the logistics sector. This campaign not only showcases DHL’s capability to overcome time zone challenges for delivery but also sets a new standard for how logistics companies can engage with their audiences.

Innovative Storytelling Sets New Benchmarks

The success of this campaign underscores the growing importance of creative storytelling in logistics advertising. By demonstrating DHL’s ability to deliver "back in time," Horizon FCB Dubai has introduced a novel narrative technique that goes beyond traditional service features like speed and reliability. "This campaign illustrates how blending imaginative storytelling with real-world capabilities can captivate audiences and strengthen brand loyalty," says Mohamed Bareche, Executive Creative Director at Horizon FCB Dubai.

Implications for Industry Advertising Trends

The "Delivered Yesterday" campaign’s impact suggests a future where logistics ads are more than service announcements—they're engaging stories that resonate on an emotional level with consumers. This approach could prompt other companies in the sector to follow suit, seeking to differentiate themselves in a market flooded with similar claims of speed and efficiency.

Horizon FCB's Leading Role

With this campaign, Horizon FCB Dubai positions itself at the forefront of this transformative movement. "We've shown that it's possible to turn logistical operations into compelling narratives that appeal broadly," Colin Smith, Creative Director at Horizon FCB Dubai, notes. This pioneering strategy not only enhances DHL’s image but also serves as a model for the industry, demonstrating the power of creative advertising in translating complex logistics into understandable and relatable consumer benefits.

Looking Ahead

As companies strive to meet the increasing demands of savvy consumers, the role of innovative advertising in logistics will likely grow. Creative campaigns that highlight technological advancements and logistical prowess in exciting, consumer-friendly ways will set the industry's new gold standard. Horizon FCB Dubai is already exploring the next frontier—advertising that not only informs but also inspires and entertains.

This forward-looking strategy promises to keep Horizon FCB Dubai at the cutting edge of advertising innovation, paving the way for future campaigns that could reshape consumer expectations and brand interactions in the logistics industry.

Watch the campaign film on the DHL MENA YouTube channel.

Permalink
https://www.aetoswire.com/en/news/dhlyd24042024eng

Contacts

Reham Mufleh

Horizon FCB - Managing Director, +971557442241

reham.mufleh@horizonfcb.com

Ouro and Real Madrid Partner to Deliver Innovative Financial Products to Football Fans Around the Globe

 Renowned football club and fintech pioneer to develop co-branded digital banking solutions across Ouro portfolio of payment brands


(BUSINESS WIRE) -- Ouro, a global financial services and technology innovator, and the Real Madrid Football Club today announced a strategic partnership agreement to develop and deliver co-branded financial solutions to fans in key markets globally, including the United States, Mexico, Brazil, Portugal, France and the United Arab Emirates. The alliance makes Ouro the exclusive partner of the men's and women's football teams for the prepaid, debit and credit card product categories.


From the April 15 signing event in Madrid, Emilio Butragueño, Real Madrid’s Director of Institutional Relations, commented, “It’s hugely gratifying. They are leaders in financial services who will partner with us in countries around the world. We share a commitment to values like constant reinvention and trying to get better everyday that are as fundamental to our organizations as integrity. We look forward to an enduring and rewarding partnership.”


As an official partner to Real Madrid in these countries, Ouro will unite the Real Madrid brand and Madridista loyalty program benefits with Ouro branded products and their unique functionalities – this includes Ouro’s flagship Netspend brand which pioneered prepaid debit for underserved consumers across the U.S., and its more recently developed X World Wallet that offers a multi-currency wallet and payments app for mobile, multicultural consumers.


“We are honored to join forces with such a storied and beloved global brand to make financial empowerment products more accessible to more people,” said Bertrand Sosa, president and chief brand officer, Ouro. “This unique opportunity to help people take their money further so they can experience more of what they love is the motivation behind our work, and to have Real Madrid collaborate with us to deliver even more value to such a passionate fan base is very special.”


By joining sports loyalty with financial solutions, Ouro and Real Madrid aim to deepen the Madridistas’ connection with their club, maximize the value of their money and promote financial responsibility and accessibility. The partnership also supports Ouro’s strategic focus on innovation, growth, and expansion to global markets.


“We are proud to announce our partnership with Real Madrid, a global icon that shares our values of excellence, winning spirit, solidarity, and humility,” added Roy Sosa, Ouro CEO and Co-founder. “Today we start a movement that transcends sports. Together, we will empower millions of fans and customers to achieve their financial goals and turn their dreams into reality.”


The partnership will soon launch a co-branded Netspend card featuring the Real Madrid brand in the U.S. in anticipation of the team’s upcoming U.S. Summer Tour.


The partners have also started joint development of a co-branded financial product combining the loyalty benefits of the Madridista Club membership with a digital multi-currency wallet they will begin rolling out to fans around the world later this year. Loyal Real Madrid fans can expect these payment products to bring them even closer to the action, with special access to discounts and experiences at the point of sale and beyond.


Fans who want to be among the first to know about availability where they live can now join the waitlist at ouro.com/realmadrid.


About Ouro


Ouro is a global, vertically-integrated financial services and technology company dedicated to the delivery of innovative financial empowerment solutions to consumers worldwide. Ouro's financial products and services span prepaid, debit, cross-border payments, and loyalty solutions for consumers and enterprise partners. Since its founding in 1999 by industry pioneers Roy and Bertrand Sosa, Ouro products have processed almost a trillion dollars in transaction volume and served millions of customers worldwide. The company is headquartered in Austin, Texas with regional offices across the world. For more information, visit ouro.com.


About Real Madrid


Real Madrid C.F. is a sport entity with 122 years of history. It is the club with the most European Cups of both football (14) and basketball (11) and was awarded by FIFA as the Best Club of the twentieth century. Real Madrid has millions of fans in all corners of the world, with more than 534 million followers on social media, being the strongest football brand in the world according to Brand Finance for the second year in a row and also the highest earning football club in the world in the 22-23 season (Football Money League by Deloitte). More information about Real Madrid C.F. is available at www.realmadrid.com, the most visited football club website for the seventh consecutive year.


 


View source version on businesswire.com: https://www.businesswire.com/news/home/20240424106690/en/



Permalink

https://aetoswire.com/en/news/0424202438873

Contacts

Meredith DeSpain, mdespain@legendlabs.com


 


Making History: ASPIRE to Launch Inaugural ‘Abu Dhabi Autonomous Racing League’ Redefining Future of Extreme Sport on April 27

 Abu Dhabi, United Arab Emirates - Tuesday, 23. April 2024 AETOSWire


Over 10,000 Attendees Set to Witness Driverless Cars Race the Yas Marina Circuit

4 Autonomous Cars Set to Race Simultaneously in World First Attempt

Coders are the Racers: 8 International Teams Compete for US$2.25 Mn Prize Pool

ADNOC takes A2RL Title Sponsorship in support of Mobility Tech Advancement

 


On Saturday, April 27th, Abu Dhabi will host a groundbreaking event, welcoming 10,000 spectators to witness the inaugural ASPIRE Abu Dhabi Autonomous Racing League (A2RL) at the iconic Yas Marina Circuit. This brand-new autonomous racing competition marks a significant milestone in motorsport history, billed as the largest league of its kind globally.


Eight teams will compete: Code19 Racing (one of the first independent autonomous racing entity from the USA), Constructor University (based in Germany and Switzerland), Fly Eagle (representing Beijing Institute of Technology from China and Khalifa University from the UAE), HUMDA Lab (a member of the Széchenyi István University Group from Hungary), KINETIZ (a collaboration between Singapore Nanyang Technological University and Kintsugi based in the UAE), PoliMOVE (representing Politecnico di Milano from Italy), UNIMORE (also from Italy - University of Modena and Reggio Emilia), and Technical University of Munich - TUM (from Germany), vying for a substantial prize purse of US$ 2.25 million.


The participating teams of coders and engineers will each have exclusive access to identical Dallara Super Formula SF23 cars, made possible through a partnership with Japan Race Promotions. These cars will be autonomized with autonomous racing stacks developed and integrated by the Technology Innovation Institute (TII). The sole variable lies in how each team utilizes their coding skills, AI algorithms, and machine learning software development expertise to teach their cars how to drive. Currently recognized as the fastest open-wheel race car in the world after Formula One, these cars can reach speeds of up to 300 km/h.


For the first time, the race format is poised to feature four autonomous cars driving on the racetrack simultaneously – a feat never before attempted. In a series of pre-qualifying races, the finale will showcase the top performers from the Lap Test and Speed Test, advancing to a final Overtaking Challenge to determine the ultimate winner. Additionally, an AI vs Human car race will unfold, with the Technology Innovation Institute (TII) embracing the electrifying challenge of pitting their autonomous car against former F1 driver – Daniil Kvyat. TII will aim to get as close as possible to the human lap time and will also demonstrate the autonomous car’s ability to drive without GPS assistance.


H.E. Faisal Al Bannai, Secretary General of the Advanced Technology Research Council - ASPIRE’s parent entity, and Advisor to the UAE President on Strategic Research and Advanced Technology Affairs, said: "In pushing the boundaries of technology under extreme conditions, we uncover new frontiers in science. This reimagined racing paradigm harnesses the pinnacle of coding skills, AI algorithms, and software development prowess — the very skill sets of the future. By leveraging these capabilities, we pave a path at the forefront of research and development, propelling Abu Dhabi to become a pivotal global hub for innovation."


ADNOC has come on board as title sponsor, providing crucial support, underscoring the widespread enthusiasm for advancing autonomous racing technology. H.E. Dr. Sultan Al Jaber, Minister of Industry and Advanced Technology, and Group MD & CEO of ADNOC, added: "As we navigate the path to UAE's industrial future, our commitment to in-country value and technological advancement stands unwavering. A2RL epitomizes our dedication to integrating cutting-edge technology including AI, driving competitiveness and economic growth across sectors. For decades, ADNOC has invested in the latest technology and innovation – from the control room, to the board room - to deliver the modern energy that powers our lives."


Organizer of A2RL, ASPIRE CEO, Stephane Timpano, said: "A2RL is more than just a race — it's a platform for testing and optimizing autonomous vehicle technologies, enhancing safety and reliability on public roads. With the support of local and international partners, we're bringing the mobility future - closer." The inaugural race has attracted a diverse array of sponsors, each contributing their expertise and resources to ensure the success of the development of the cutting-edge autonomized cars. Leading partners, such as Du, DMT, AWS, and Mubadala, have played pivotal roles in shaping the event’s trajectory, with media partners such Motorsports, Inc. Arabia, FastCompany Middle East, and What’s On, amplifying A2RL’s visibility.


Technical partners, including Dallara, Danisi Engineering, Meccanica 42, Kistler, Seyond, Eventagrate, Live in Five, Focal Point VR and Vislink, have lent their specialized knowledge to elevate the event's innovation and performance standards.


An exclusive Fan Zone promises an elevated experience for families, motorsport fans, and tech enthusiasts alike. With tailored activities, guests can immerse themselves in cutting-edge tech and gaming, including a captivating VR zone and the AI museum – Raceum. From 16:00 (GST) on April 27, young students from the A2RL STEM Competition will showcase their coding skills on 1:8 scale autonomous racing cars, with 18 schools competing to add excitement. The night concludes at 23:00 (GST), with activities including a podium ceremony for the winners, fireworks, a drone show, and an after-show concert with DJ Andre Soueid.


For those unable to attend in person, the excitement of Race Day will be accessible through various live streaming channels, including A2RL’s official YouTube and Twitch channels, motorsport.tv and the A2RL app. Interested parties are invited to visit the A2RL website and monitor social media channels for updates regarding the program schedule and details on viewing the race in their respective regions.


The inaugural A2RL event is part of Abu Dhabi Mobility Week, running from April 24 to May 1.  



Permalink

https://aetoswire.com/en/news/a2rl23042024en

Contacts

Jennifer Dewan, Senior Director of Communications


Jennifer.dewan@tii.ae