Radian Arc, VNPT and Blacknut Launch GPU Infrastructure in Vietnam, Enabling Cloud Gaming and AI Services

 BARCELONA, Spain & PERTH, Australia & PARIS & HANOI, Vietnam -

(BUSINESS WIRE)--Radian Arc, part of inferX, Submer’s AI cloud and GPU infrastructure platform has partnered with VNPT, and COMIT, to launch Cloud Gaming powered by Radian Arc’s GPU Edge Platform and Blacknut’s global cloud gaming service.

This deployment expands Radian Arc and Blacknut’s global cloud gaming partnership into the Vietnam market with VNPT and lays the foundation for future AI-native services and sovereign infrastructure together with COMIT. The deployment represents a commercial proof point of Radian Arc’s carrier-embedded GPU model, combining monetizable consumer services today with scalable AI infrastructure that can support sovereign AI workloads.

“With VNPT’s market reach and Blacknut’s premium gaming catalog we’re bringing the next generation of interactive entertainment and computing directly to Vietnam’s 5G users,” said David Cook, CEO of Radian Arc. “Cloud gaming is often the first large-scale consumer application of edge GPU infrastructure, and it creates the foundation for broader AI and enterprise services built on the same sovereign platform.”

“At Blacknut, we are always thrilled to work hand in hand with telecom operators to bring cloud gaming to new audiences. Expanding into Vietnam with VNPT is an important step for us, and a real pleasure to collaborate with such a strong and forward-looking partner,” said Olivier Avaro, CEO of Blacknut. “This launch reflects our shared ambition to make high-quality gaming accessible to everyone, across devices and without barriers.”

Through this launch, VNPT users can instantly stream and play over 1000 premium PC and console-quality games from Blacknut’s curated catalog, directly on mobile devices, smart TVs, and PCs without the need for expensive hardware or downloads. The service is bundled with VNPT’s consumer data plans, offering customers seamless access to cloud gaming as part of their existing connectivity packages.

The partnership also lays the groundwork for Radian Arc’s AI Points of Presence (AI PoPs) across Vietnam as part of its AI Sovereign Infrastructure model. These localized GPU deployments are designed to provide secure, in-country AI inferencing capacity for governments, enterprises, and developers, ensuring compliance with national data residency requirements while delivering low-latency performance.

“This collaboration represents a significant milestone for VNPT in expanding Vietnam’s digital media ecosystem,” said Mr. Nguyen Duc Hung, Director, VNPT. “By combining VNPT’s strong digital media platform with Radian Arc’s GPU-powered edge and Blacknut’s extensive gaming catalog, we are empowering Vietnam’s consumers with cutting-edge cloud gaming experiences while paving the way for future innovation in AI and digital entertainment.”

Mr. Le Hong Son, Chairman & CEO of COMIT: "As we evolve into a new-generation digital enterprise, COMIT is proud to be the integration partner bringing cloud gaming services powered by the world's most advanced GPU infrastructure platform to Vietnam. This partnership exemplifies our new vision: delivering next-generation entertainment experiences to users today, while building a solid technological foundation for sovereign AI infrastructure and future cloud services."

This launch forms part of Radian Arc’s broader Southeast Asia expansion strategy, following GPU edge deployments in India, Malaysia, Singapore, Thailand and Indonesia. As part of inferX and Submer, Radian Arc is building a unified core-to-edge AI platform across the region – combining carrier-edge GPU compute, AI cloud services, and infrastructure designed for sovereignty, performance, and energy efficiency.

- ENDS –

About Radian Arc, inferX and Submer Technologies

Radian Arc delivers a carrier-embedded GPU edge computing platform already deployed across 70+ telecom and edge customers worldwide, enabling low-latency, sovereign AI inference directly within telecom networks. Radian Arc is a core pillar of inferX, Submer’s AI cloud and AI-as-a-Service platform, which empowers AI workloads to be deployed, operated, and monetized across enterprise, hyperscale, and telecom environments. Built on over a decade of leadership in liquid cooling, Submer designs, builds, and manages AI-ready datacenter infrastructure, taking full accountability – end to end.

Together, Radian Arc, inferX, and Submer deliver a unified core-to-edge AI platform, combining carrier-edge GPU compute, AI cloud services, and modular, high-density infrastructure. Learn more at radianarc.io and inferX.com.

About Blacknut

Blacknut is the world's leading pure player cloud gaming service dedicated to the general public, distributed both Direct to consumers and B2B through ISPs, device manufacturers, OTT services & Media companies. Blacknut offers the largest catalog of premium games with over 1000 titles via 150+ licensing partnerships carefully selected for the whole family, all included in a monthly subscription. The service is available in more than 65 countries across Europe, Asia, LATAM, MENA, & North America on a wide range of devices, including mobiles, set-top-boxes and Smart TVs. Learn more at www.blacknut.com.

About VNPT

Vietnam Posts and Telecommunications Group (VNPT) is the leading digital services provider in Vietnam, at the forefront of the nation’s digital transformation. With a robust and seamless ecosystem spanning high-speed Mobile (5G), Fiber-to-the-home, and MyTV digital television platforms, VNPT serves millions of individual and household customers across the country. By pioneering the launch of cloud gaming for all three core segments, VNPT continues to redefine home entertainment, delivering world-class digital experiences and innovative technology solutions to every Vietnamese family.

About COMIT

Since its establishment, COMIT has grown into a leading regional provider of communications services and solutions, including Test & Measurement, RAN Planning & Optimization, and BSS/OSS support systems. With enthusiastic and creative employees, inspired by an experienced management team and subsidiaries in Vietnam, Myanmar, and the Philippines, COMIT serves clients across Southeast Asia and Africa, expanding into Smart Factory and AI-enabled security solutions.

COMIT is evolving into a new-generation digital enterprise and a premier integration partner for advanced technology in Southeast Asia. Specializing in deployment and integration of world-class GPU infrastructure, COMIT enables cloud gaming and sovereign AI workloads through strategic partnerships—delivering data residency, low-latency performance, and future-ready innovation for Vietnam’s digital economy.

 

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For media inquiries, please contact:

Emilia Cloverdale

Strategic Communications Director

Emilia.Coverdale@submer.com

Xsolla Expands Global Payment Coverage Across 18 Markets With 6 Trusted Local Payment Methods to Help Developers Reach New Players Worldwide

 Amazon Pay Japan, Zain Cash, Tamara, M-Pesa, Zamtel, and the Aircash app and vouchers are now available through Xsolla

 

(BUSINESS WIRE)--Xsolla, a global video game commerce company that helps developers launch, grow, and monetize their games, today announced a major expansion of its global payments portfolio across 18 markets in Europe, the Middle East, Africa, and Asia. As developers continue to expand into high-growth and emerging markets, this expansion enables developers to reach new paying users, improve conversion rates, and deliver payment experiences tailored to local player preferences.

The newly supported payment methods include:

Local Amazon Pay in Japan, with over 100 million registered Amazon Japan accounts, provides fully localized checkout experiences in Japanese Yen

Zain Cash in Iraq is expanding access to mobile-first payment options in a rapidly growing economy, where mobile numbers serve as primary digital identities and mobile adoption is broad across a population of 40+ million

Tamara operates in Saudi Arabia and the United Arab Emirates, offering flexible buy now, pay later (BNPL) options that serve more than 15 million users in two of the Middle East’s highest-spending markets, where BNPL adoption rates reach 31–42% among consumers, making it a preferred online payment method

M-Pesa in Tanzania, unlocking access to the country's leading mobile money ecosystems with over 26 million accounts - representing about 40% of the market

Zamtel in Zambia supports mobile money transactions in an increasingly connected market, reaching over 4.3 million subscribers and accounting for a 20.5%+ market share, helping bring digital payment access to broader parts of the population

The Aircash app and vouchers are available across 12 European countries, including Germany, Italy, Spain, Poland, and Austria, offering localized digital wallet and voucher options. With a leading ~12.6% market share in Croatia and a network of 200,000+ cash-loading points across Europe, Aircash is expanding across CEE and key European markets to reach new users in digital finance

These integrations provide a localized, frictionless checkout experience, enabling players to pay in familiar currencies and with trusted local methods, thereby increasing confidence and improving conversion rates for in-game purchases. For game developers, this translates into expanded global reach across emerging and high-growth markets while simplifying operations and removing the need for local infrastructure or custom payment integrations.

“Localized payments are one of the most powerful drivers of conversion and growth for video game developers,” said Chris Hewish, President at Xsolla. “By expanding our payment coverage across 18 markets, we’re giving developers all the things they need to reach players with the payment methods they already trust without adding complexity to their operations.”

For more information about Xsolla Payments, please visit: xsolla.pro/rn26payments

About Xsolla

Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.

For more information, visit xsolla.com

 

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Media Contact

Derrick Stembridge

Vice President of Global Public Relations, Xsolla

d.stembridge@xsolla.com

 

NETSCOUT Reveals Qualitative Shifts in DDoS Attack Sophistication, Infrastructure Capacity, and Threat Actor Capabilities

 WESTFORD, Mass. 

AI Adoption, coordinated botnets, and persistent hacktivists groups drove millions of attacks

(BUSINESS WIRE)--NETSCOUT® SYSTEMS, INC. (NASDAQ: NTCT), today released its second half of the year 2025 Distributed Denial-of-Service (DDoS) Threat Intelligence Report, revealing sophisticated attacker collaboration, resilient botnets, and compromised IoT infrastructure that drove more than eight million DDoS attacks worldwide – some as large as 30 terabits per second (Tbps) – marking a new era of hyper-scale, coordinated threat activity that continues to outpace global takedown efforts. Meanwhile, the accelerating growth of DDoS-for-hire services is empowering a broader range of threat actors, intensifying operational risk to digitally connected organizations and enterprises.

Implications for security professionals extend far beyond volumetric concerns and include reconnaissance and adaptive evasion which challenge traditional defense paradigms. Organizations must match adversarial innovation with intelligent, autonomous defenses, or risk operational disruption at levels previously considered theoretical.

“Threat actors identify organizations that haven’t invested in the right defenses to stay ahead of sophisticated and coordinated DDoS attacks to take down critical infrastructure,” stated Richard Hummel, director, threat intelligence, NETSCOUT. “Traditional security defenses are no longer working, and with attackers hitting new attack size and complexity ceilings, implementing automated and proactive defenses has become a business-level risk mandate – not just a technical concern for security professionals.”

Key research findings include:

Massive Attacks on a Global Scale – More than eight million attacks were identified across 203 countries and territories globally.

Continued Use of Multi-Vector Attacks – approximately 42% of DDoS attacks employed two to five distinct attack vectors, with some adapting dynamically throughout the attack to complicate detection and mitigation.

Outbound Attacks Impact Broadband and Mobile Services – Extensive direct-path attacks revealed that compromised IoT and customer-premises equipment can generate outbound floods exceeding 1 Tbps, creating liability, service, and reputational risk for broadband and mobile providers.

Critical Infrastructure Targeted – High-value services such as NTP and DNS continue to face sustained attack pressure, emphasizing the need for resilient, globally distributed architectures to maintain service continuity.

Threat Actors Scale Up Collaboration – A surge of more than 20,000 botnet-driven attacks in July 2025 exemplified how coordinated threat activity can rapidly overwhelm defenses and disrupt critical government, finance, and transportation services.

Threat Actor Persistence – Despite international law enforcement dismantling multiple DDoS-for-hire platforms, hacktivist groups and botnets remain resilient, exerting increased pressure.

AI Integration Accelerates Operations and Collaboration – AI has transitioned to an operational reality, with large language models (LLMs) on the dark web accelerating vulnerability exploitation and botnet expansion, and underground forums documenting a 219% increase in mentions of malicious AI tools. Groups like Keymous+ have demonstrated how partnerships between threat actors amplify attack power, with bandwidth increasing nearly fourfold.

NETSCOUT maps the DDoS landscape through passive, internet vantage points, providing unparalleled visibility into global attack trends. For more than 15 years, NETSCOUT has delivered trusted, consistent DDoS Intelligence based exclusively on directly observed, verifiable attack traffic. NETSCOUT does not aggregate multiple alerts or geographically distributed events into composite peak values, ensuring accuracy, repeatability, and true comparability across reporting periods. Peak metrics reflect single-second maximum bits-per-second (bps) and packets-per-second (pps) rates measured at defined mitigation and monitoring points.

NETSCOUT protects two-thirds of the routed IPv4 space, securing network edges that carried global peak traffic of over 800 Tbps, covering 376 industry verticals and 12,698 Autonomous System Numbers (ASNs) in the second half of 2025. It monitors tens of thousands of daily DDoS attacks by tracking multiple botnets and DDoS-for-hire services that leverage millions of abused or compromised devices.

Resources:

Download the NETSCOUT’s DDoS Threat Intelligence Report H2 2025

See real-time DDoS attack stats and insights by visiting NETSCOUT Cyber Threat Horizon

About NETSCOUT

NETSCOUT SYSTEMS, INC. (NASDAQ: NTCT) protects the connected world from cyberattacks and performance and availability disruptions through its unique visibility platform and solutions powered by its pioneering deep packet inspection at scale technology. NETSCOUT serves the world’s largest enterprises, service providers, and public sector organizations. Learn more at www.netscout.com or follow @NETSCOUT on LinkedIn, X, or Facebook.

©2026 NETSCOUT SYSTEMS, INC. All rights reserved. Third-party trademarks mentioned are the property of their respective owners.

 

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Editorial Contacts:

Chris Lucas

NETSCOUT SYSTEMS, INC.

+1 978 614 4124

Chris.Lucas@netscout.com

Chris Shattuck

Finn Partners for NETSCOUT

+1 404 502 6755

NETSCOUT-US@FinnPartners.com

 

WHOOP Announces 2026 Hiring Surge, Adding More Than 600 Roles as It Scales Wearable Health Platform Globally

 

BOSTON - 

Expansion Signals Acceleration in AI, Clinical Innovation, and International Growth

 

(BUSINESS WIRE)--WHOOP, the human performance company, today announced plans to add more than 600 new roles across Software, Research & Design, Hardware, Product, and Marketing as the company continues to scale globally. The hiring expansion reflects a clear strategic priority: bolstering a team that will define the future of human performance and health technology.

“Right now, companies are debating whether to hire more people or just invest in AI,” said Will Ahmed, Founder and CEO of WHOOP. “We are doing both. We are doubling down on exceptional talent and doubling down on world-class AI tools because the combination is what wins. Health monitoring is becoming one of the most important platforms in the world, and WHOOP intends to own the category.”

The hiring expansion comes alongside the launch of a new employer campaign, underscoring the company’s commitment to building a world-class team as it enters its next phase of growth.

The over 600 roles, which will be opened throughout 2026, span technical, scientific, creative, and commercial functions, reflecting the continued investment from WHOOP across hardware innovation, advanced research, product development, and global brand growth. The majority of new roles will be based at the company’s iconic Boston headquarters in the heart of Kenmore Square, with additional hiring across North America, Europe, the GCC, and Asia.

The culture at WHOOP is defined by its core values:

We focus on our mission: unlock human performance and healthspan.

Our work is grounded in research, design, and privacy.

We operate at the intersection of high intensity and high humility.

Our differences are a source of strength.

The best idea wins.

We have a bias for action.

We are obsessed with the member experience.

With approximately one hire for every 750 applicants and an acceptance rate of .13%, WHOOP maintains an extremely selective hiring process. This deliberate approach enables the company to sustain high standards while expanding its global footprint. WHOOP remains focused on attracting individuals motivated not only by growth, but by purpose: advancing a wearable technology platform that empowers millions of members to better understand their health, optimize performance, and achieve extraordinary outcomes.

To access visuals, please visit the Digital Press Kit. To explore open roles, visit WHOOP careers page.

About WHOOP:

WHOOP delivers a wearable membership to help people live healthier, longer lives and unlock extraordinary potential. Through a powerful 24/7 wearable with a 14-day battery life, WHOOP provides intelligent health guidance across sleep, recovery, strain, fitness, and long-term wellbeing. The health platform includes an FDA-cleared ECG, a Healthspan longevity feature, Blood Pressure Insights, and Advanced Labs blood biomarker analysis. Peer-reviewed research shows: that members who wear WHOOP daily increase their weekly exercise by more than 90 minutes, gain over two hours of additional sleep per week, and improve heart rate variability by 10%.

Trusted by millions of members worldwide including athletes, global leaders, military operators, executives, and artists, WHOOP has become a modern symbol of disciplined, intentional living. WHOOP was founded in 2012 and is headquartered in Boston. The company has raised more than $400 million in venture capital, ships to 56 countries, and operates in six languages. To learn more or start a one-month free trial, visit whoop.com and connect with WHOOP on Instagram, X, Facebook, LinkedIn, and YouTube.

 

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Taylor (Georgeson) Bonner

whoop@jacktaylorpr.com

Jack Taylor Worldwide

Visa and Bridge Expand Collaboration, with Plans to Bring Stablecoin-Linked Cards to Over 100 Countries

 Collaboration deepens as Bridge’s stablecoin-linked card program gains global momentum

 

(BUSINESS WIRE)--Visa (NYSE:V), a global leader in digital payments, and Bridge, a leading stablecoin infrastructure platform and a Stripe company, today announced an expansion of their global card issuance product that they first unveiled in 2025. Bridge enables businesses and fintech developers to offer stablecoin-backed Visa cards. Now, through Bridge’s partnership with Lead Bank, these card transactions can be settled onchain with Visa.

Since launching stablecoin-linked cards, developers using Bridge have rapidly begun offering these Visa cards across the world, enabling consumers to make everyday purchases from stablecoin balances at any of Visa’s 175M+ merchant locations. Bridge-enabled stablecoin-linked cards are now live in 18 countries, with planned expansion to over 100 countries across Europe, Asia Pacific, Africa and the Middle East by end of year. Popular crypto platforms like Phantom and MetaMask are using cards to enable millions of customers to easily spend stablecoins on everyday purchases.

Visa’s Expanded Stablecoin Settlement Pilot

Visa’s stablecoin settlement pilot enables Visa issuers and acquirers, including those issuing Bridge-enabled cards, to settle with Visa using stablecoins over supported blockchain networks. Earlier this year, Lead Bank was announced as a participant in Visa’s stablecoin settlement pilot. Bridge is also enabling the stablecoin infrastructure behind Lead Bank.

The pilot aims to evaluate:

How stablecoin settlement can enhance settlement optionality for issuers and program managers

Operational efficiency gains from on-chain reconciliation and faster fund movement

The role of stablecoin infrastructure platforms–such as Bridge–in simplifying blockchain interactions for institutions

“Visa is committed to meeting businesses where they operate, and increasingly, that’s onchain,” said Cuy Sheffield, Head of Crypto, Visa. “Expanding our work with Bridge gives us one more way to bring the speed, transparency and programmability of stablecoins directly into the settlement process. This milestone gives our partners greater choice in how they move value, and it reinforces Visa’s role as a trusted network connecting stablecoins and the global payments ecosystem.”

Evaluating Support for Bridge-Issued Assets

Visa is also evaluating potential support for Bridge-issued assets in future flows. The assessment will focus on how these assets can complement Visa’s global network and introduce a new settlement pathway for partners.

“We’re on a multiyear journey to help businesses own their own financial stack,” said Zach Abrams, CEO and cofounder of Bridge. “This expansion of our work with Visa will enable businesses launching their own custom stablecoins to use them seamlessly within their card programs.”

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, sellers, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.

About Bridge, a Stripe company

Bridge is the leading stablecoin infrastructure platform for moving money globally. Businesses use Bridge to easily receive, store, convert, issue, and spend stablecoins, enabling them to serve new markets and move money faster and cheaper across borders. Bridge was acquired by Stripe in February 2025.

 

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Contacts

Visa Media Contacts

Jackie Dresch - jdresch@visa.com

Conor Febos – febos@visa.com

Stripe Media Contact

Cathay Bi - cathay@stripe.com

 

Jorge M. Pérez Collection Explores African Diaspora in ‘Améfrica’ at Spain’s CAAC

 (BUSINESS WIRE)--The Centro Andaluz de Arte Contemporáneo (CAAC) in Seville presents Améfrica: Diasporic Connections in the Jorge M. Pérez Collection (Améfrica), an exhibition curated by Brazilian curator and scholar Helio Menezes and drawn from the holdings of the Jorge M. Pérez Collection and El Espacio 23 in Miami. The presentation brings together 128 works by 99 artists and examines the global influence of the African diaspora across generations and geographies.

On view in the museum’s North and East Cloisters through January 10, 2027, the exhibition opens CAAC’s 2026 program with a project that deepens cultural dialogue across the Atlantic.

The exhibition offers a renewed reading of Africa’s imprint on the formation of the Americas, approached through relational, political, and aesthetic lenses. Spanning painting, sculpture, photography, installation, and textile practices, the presentation includes artists born in more than thirty countries across Africa, the Americas, Europe, and Australia, reflecting the global dimension of the African diaspora and its enduring impact on contemporary culture.

Featured artists include internationally recognized figures such as Kara Walker, María Magdalena Campos-Pons, Wifredo Lam, Rubem Valentim, Igshaan Adams, Zanele Muholi, El Anatsui, and Esther Mahlangu. The presentation also establishes a dialogue between pioneers such as Rubem Valentim, Bertina Lopes, and Mahlangu and later generations including Nnenna Okore, Ayan Farah, and Kapwani Kiwanga.

“As a collector, I am interested in supporting works that expand our understanding of history and challenge simplified narratives,” says Pérez. “Améfrica underscores that we share intertwined origins and that no artistic expression, nor any society, emerges in isolation. We are the result of crossings, trajectories, and shared memories.”

The exhibition unfolds across five chapters inspired by ideas that Lélia Gonzalez identified as central to processes of africanidade.

Adaptation

This section examines both the forced and voluntary crossings that shaped relationships between Africa and the Americas. Works by artists including El Anatsui, Ibrahim Mahama, María Magdalena Campos-Pons, and Juan Carlos Alom reflect on migration, material circulation, and memory across geographies.

Resistance

Here, artists engage the visual languages of resistance and contemporary activism, translating socio-racial tensions into material form. With attention to themes of care, protection, and collective struggle, works by Mickalene Thomas, Bisa Butler, and Zanele Muholi foreground resilience and identity.

Reinterpretation

Focusing on spiritual and religious traditions reshaped through displacement and survival, this section draws on ancestral presences, ritual, and trance as sites of knowledge and power. Artists Manuel Mendive Hoyos, Belkis Ayón, Frida Orupabo, and Turiya Magadlela reinterpret inherited frameworks.

Creation of New Forms

Highlighting experimentation and innovation, this chapter features artists such as Stanley Whitney, Sam Gilliam, Serge Attukwei Clottey, Sonia Gomes, and Kapwani Kiwanga, who work across abstraction, sculpture, and textile to construct new aesthetic vocabularies.

Amefricanas

Centering Black women artists, this final section explores self-representation beyond colonial narratives. Through diverse media, artists including Kara Walker, Carrie Mae Weems, Lorna Simpson, Nandipha Mntambo, and Faith Ringgold propose new visions of the body and image.

 

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Adaeze Iheoma

adaeze.iheoma@antennagroup.com

(201) 465-8031

Mary Kay Goes for Gold in Global Manufacturing Standards

 DALLAS - Wednesday, 04. March 2026 AETOSWire Print 

Quality, Certified: Mary Kay Achieves ISO 22716

 

(BUSINESS WIRE)--Mary Kay Inc., a global direct sales leader in beauty and skincare innovation, has achieved ISO 22716 certification, the internationally recognized gold standard for cosmetic Good Manufacturing Practices (GMP), reinforcing the company’s unwavering commitment to product quality, safety, and consumer trust worldwide.

Key Data Points About Mary Kay’s Global Manufacturing:

Built on 26 acres of land, Mary Kay’s state-of-the-art, Silver LEED-certified Richard R. Rogers Manufacturing and R&D Center (R3) is located in Lewisville, Texas.

R3 is a $100+ million investment and is a 453,000-square-foot building.

R3 has the capability to produce up to 1 million units of product daily across its 21 packaging lines.

Nearly 60 percent of products manufactured at the facility are exported to international markets, supporting the company’s presence in more than 40 markets around the world.

ISO 22716 provides comprehensive global guidelines aligned with EU standards for the production, control, storage, and shipment of cosmetic products, ensuring safety and quality at every stage of the manufacturing process. The certification comes at a pivotal time for the beauty industry as the Modernization of Cosmetics Regulation Act of 2022 (MoCRA) strengthens regulatory oversight in the United States and establishes mandatory Good Manufacturing Practices for cosmetics.

Chaun Harper, Chief Supply Chain Officer at Mary Kay Inc. emphasized the broader significance of the milestone: “At Mary Kay, quality is not a checkbox – it is a promise, an operational framework, and a culture. ISO 22716 certification matters as it is a global standard recognizing what we have always strived for: manufacture products with care, consistency, and accountability from raw materials to finished goods. It reflects our culture of empowering people to do things the right way every day and reinforces our long-term commitment to safe, reliable, and responsibly made beauty products.”

ISO 22716 is recognized globally as the benchmark for cosmetic GMPs. It requires rigorous documentation, traceability of every batch, structured training, supplier quality management, and clearly defined processes to ensure products are manufactured in a safe, controlled, and transparent manner.

For consumers, the certification signals confidence. For regulators and partners, it demonstrates preparedness and alignment with evolving global standards. For Mary Kay, it affirms a culture built on accountability, teamwork, and excellence – values rooted in the Golden Rule philosophy of founder Mary Kay Ash.

As the beauty industry enters a new era of regulation and accountability, Mary Kay’s ISO 22716 certification underscores how global standards, strong governance, and human-centered quality culture come together to shape the future of cosmetics.

About Mary Kay

One of the original glass ceiling breakers, Mary Kay Ash founded her dream beauty brand in Texas in 1963 with one goal: to enrich women’s lives. That dream has blossomed into a global company with millions of independent sales force members in more than 40 markets. For over 60 years, the Mary Kay opportunity has empowered women to define their own futures through education, mentorship, advocacy, and innovation. Mary Kay is dedicated to investing in the science behind beauty and manufacturing cutting-edge skincare, color cosmetics, nutritional supplements, and fragrances. Mary Kay believes in preserving our planet for future generations, protecting women impacted by cancer and domestic abuse, and encouraging youth to follow their dreams. Learn more at marykayglobal.com. Find us on Facebook, Instagram, and LinkedIn, or follow us on X.

 

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Contacts

Mary Kay Inc. Corporate Communications

newsroom.marykay.com

972.687.5332 or media@mkcorp.com