Co-create, Co-define: iCAUR Hosts Global User Summit in Wuhu China

 Dubai, United Arab Emirates - Wednesday, 29. October 2025

From October 17 to 21, iCAUR held its annual Global User Summit in Wuhu, China, under the theme “Co-create, Co-define.” The event brought together over a thousand guests from around the world, including media representatives, users, and distributors to engage in product showcases, off-road driving experiences, and ESG-focused activities.

 

    Exhibition: Classic Style Meets Human Touch of Innovation

The iCAUR exhibition area combined classic luxury with natural aesthetics, using wood textures and soft tones to create a warm, immersive atmosphere. Guests explored the brand’s customization ecosystem, experiencing up close how innovation and personal expression intersect. Many shared their impressions through livestreams, videos, and photos, capturing the spirit of iCAUR’s craftsmanship.

In the Tech Interaction Zone, AiMOGA humanoid robots and robot dogs delivered a synchronized dance performance, drawing wide attention. “They’re incredible — we really need this too!” said a guest from the UAE, emphasizing that such interactive innovations will help iCAUR expand globally and offer smarter, more human-centered experiences.

 

    AWD: A Global Co-Creating Off-Road Experience

The off-road experience featured a challenging course with high-speed curves, slopes, wave tracks, and muddy trails — all designed to demonstrate iCAUR’s power, stability, and precision control. Light rain added realism to the experience, but models including the V27, V23, and 03T, equipped with Golden Range Extender technology and the i-AWD system, maintained confident control in every condition.

On the Crescent Track, the suspension and damping systems delivered smooth and stable performance, earning praise from participants. “Driving the V27 through rough terrain — it’s hard to believe this is a boxy SUV. The comfort really surprised me,” said a guest from the Middle East.

 

    Network: Global Leaders and Strategic Expansion

During the summit, former UN Secretary-General Ban Ki-moon visited the iCAUR exhibition and personally experienced the brand’s vehicles. He praised iCAUR as “very unique” and expressed strong interest in the latest models, V23 and V27.

The summit also marked a key milestone in iCAUR’s global expansion strategy. iCAUR Global CEO Mr. Si Fenghuo signed distributor agreements with partners from Malaysia, the UAE, and Oman. In Oman, iCAUR will collaborate with SBG, the country’s leading automotive group holding over 60% market share, accelerating iCAUR’s strategic growth across the Middle East.

 

About iCAUR:

iCAUR is an all-new brand developed by Chery Group, born for the global market. Backed by Chery’s deep manufacturing heritage and cutting-edge innovation, iCAUR targets the young and young at heart with its integrated "Category + Ecosystem + Culture" model.

In collaboration with ecosystem partners, the brand is developing a comprehensive service system, launching a diverse range of premium offerings, and establishing a global community network—thus transforming from a pure automobile manufacturer into a global ecological integrator driven by “Made-in-China” intelligence. The Dubai launch serves as a pivotal milestone in iCAUR’s regional commitment and global expansion strategy, leveraging “Made-in-China” innovation to connect with worldwide users and embody its “Born to Play” brand spirit.

 

About iCAUR International Summit :

The iCAUR International User Summit is a large-scale global event organized annually by Chery Group around October. The summit focuses on new technologies, ecosystem innovation, business collaboration models, and ESG initiatives, bringing together over 1,500 participants, including media representatives, users, and distributors from the Middle East, Europe, Africa, and Asia.

Over the years, the event has become one of Chery Group’s key annual activities. During the same period each year, other Chery Group brands — including Chery, Omoda & Jaecoo, EXEED, and Lepas — also host their own global user events, each showcasing their distinct brand identity and market positioning.

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Contacts

Namita Thakkar
namita@matrixdubai.com