Dubai, United Arab Emirates, -Wednesday 10 October 2018 [ AETOS Wire ]
Anghami
(the leading music streaming company in the MENA region) successfully
hosted its “Anghami for Brands Annual Gathering” on Wednesday, September
26 in Dubai. The invite-only event was organized with the support of
Anghami’s Exclusive Media Representative - Digital Media Services (DMS),
the digital arm of Choueiri Group.
The
event covered the latest Anghami app updates, new advertising solutions
and the announcement of the vision to double up on collaborations with
the music community to support the rising scene, fill gaps in the Arabic
music scene and bridge the East and West.
Rami
Zeidan, Anghami’s VP of Partnerships, set the tone for the day’s
forward looking, fun-filled and musically charged agenda and stated
“Today is all about celebrating how far Anghami has come since we
started. Thanks to all of you and the power of music, we have grown to
become a full-fledged music entertainment platform, focused on music,
data, content and technology”.
Next,
a highlight presentation by David Price, Director of Insights and
Analysis at International Federation of the Phonographic Industry
(IFPI), gave out valuable insights into worldwide trends and the role of
local and global streaming services in key and emerging markets. David
shed light on the potential in the Middle East by highlighting the
importance on restructuring and reimagining the music economy which
Anghami has been driving for the past 6 years, putting forth a rich
music library for users looking for convenience, discovery, and
autonomy.
An
informative panel followed and featured Dani Afiouni (Marketing
Director & Head of Consumer Engagement / Media at PepsiCo), Ahmed
Soudodi (Head of Brand at Chevrolet, GM) and Rana Mardelli Danesh
(Business Development Director at Estee Lauder Companies Middle East).
They discussed how marketers can strike a balance between performance,
engagement and maintaining brand value.
Anghami’s
Co-founder and CTO, Elie Habib, also featured prominently to unveil
Anghami 4.0 – The latest version of Anghami, brimming with the latest
technology upgrades. He stated that “We’re very proud of what I refer to
as the entire last year of my life – Anghami 4.0 – which represents a
totally revamped and future-proof interface, which takes into account
upgrades and features which our users as well as our advertising
partners wanted to see on Anghami. With these revamps, Anghami is now
poised to be everywhere”.
Elie
revealed various updates including a dark mode interface, a mixtape
generator, a data saving feature, and a remote-control feature that
allows users to shift from mobile to laptop seamlessly while controlling
laptop from the mobile. He also gave a glimpse of upcoming features
related to voice recognition, and song recognition. Aimed at maximizing
the impact of mobile advertising and multiplying the impact per
impression, Elie showcased new ad formats starting with Dynamic text ads
that allows brands to speak to consumers by name based on time of day
and music taste, reward based ads, shakable ads, and new targeting
parameters based on behavior and mood.
Anghami’s
CEO and Co-founder, Eddy Maroun delivered the closing note, expressing
pride in building the Middle East Music scene and attracting global
players to a region that was clouded by piracy. Eddy stressed on
Anghami’s commitment to a culturally rooted vision that will now focus
on bigger collaborations with the music community to create “Anghami
Originals” that will focus on filling market gaps, create the sound of
the youth, and bridging the East and Western world for an Audience that
enjoys listening to both Arabic and International music.
DMS'
COO, Michel Malkoun, also commented on the success of the event and
stated “With Anghami 4.0 leading the way for better engagement and
interaction, we are delighted with the turn-out today and confident that
our brand partners will be onboard with the wide range of opportunities that Anghami will be delivering in the near future”.
The
conference was followed by a cocktail reception, which led to highly
anticipated surprise artist announcements, as attendees were enthralled
by guest appearances from global music superstar French Montana, who
together with Lebanese Canadian R&B / Pop sensation Massari,
as well as Lebanese Pop Singer, Maya Diab, put on an exclusive
performance after premiering the latest “Anghami Originals” music video,
“Ya Nour El Ein”.
About Anghami
Anghami
is the leading music-streaming platform in the MENA region, with the
largest library of digital Arabic music in the world. Anghami features
licensed content from leading Arabic labels such as Rotana, Platinum
Records, Mazzika, Watary and leading aggregators, as well as major
international music labels such as Universal, Sony and Warner. It
enables users to discover new music, share tracks in real-time through
social networks and download content for offline play. The company’s
mission is to pioneer an ecosystem for the production and distribution
of music in the Arab world, connecting artists, fans and emerging talent
around music.
About Digital Media Services (DMS)
Digital
Media Services (DMS) was incorporated in 2010 as the official digital
media arm of Choueiri Group. Today, the Company extends a premium
portfolio of online / mobile offerings, which reach 120 million Unique
Users, generate 2 Billion Page Views and serve over 3.2 billion ads per
month. Aligned with Choueiri Group’s commitment to and focus on digital,
DMS received a brand makeover in April 2017, which expresses its unique
strength as the true voice of independent publishers. DMS is
headquartered in Dubai, with presence in key regional markets.
Contacts
Digital Media Services (DMS)
Assad Jamil, +97144545454
ajamil.mr@choueirigroup.com
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