LONDON-Friday 31 August 2018 [ AETOS Wire ]
(BUSINESS
WIRE)-- On the eve of Sesame Street’s 50th anniversary, driving force
behind the ground-breaking series and Sesame Workshop acclaimed for her
life’s work in changing children’s lives through media
The
IBC2018 International Honour for Excellence, IBC’s highest award, this
year goes to Joan Ganz Cooney. Mrs. Cooney co-founded Children’s
Television Workshop, now Sesame Workshop, in 1968. The show Sesame
Street first appeared on TV in the United States in November 1969. Mrs.
Cooney remains a board member and the Chairman of the Executive
Committee today.
Mrs.
Cooney had a revelation when she recognised that children all over
America were singing the words from beer commercials: she realised that
television was reaching children, and wondered if it was possible to use
that powerful media platform to teach. The result was Sesame Street, a
unique blend of puppets, children, a culturally-diverse cast, and a
remarkable range of guests, bound together by music that underpinned the
educational elements.
Today,
Sesame Street is seen in 150 countries worldwide, and localised
versions have been made in more than 20 countries, including Mexico (46
years), Germany (45 years), and the Netherlands (42 years). In
Bangladesh, four-year-old viewers of Sisimpur have literacy rates 67%
higher than non-viewers. In South Africa, viewers of Takalani Sesame are
four times more likely to have an awareness of HIV/AIDS issues than
their peers. Alam Simsim gives Egyptian four-year-olds the same maths
and literacy levels as non-viewer five-year-olds. American children who
frequently watched Sesame Street as pre-schoolers achieve high school
grade point averages that are almost 16% higher than those who did not
watch the show.
“We
are grateful to IBC for recognising the ways that, for almost 50 years,
we have used the combined power of media and the Muppets of Sesame
Street not simply to advance the world of educational media, but to
touch countless children’s lives,” Mrs. Cooney said. “We are proud and
humbled to receive the International Honour for Excellence, and on
behalf of everyone at Sesame Workshop, past and present, I thank you.”
Michael
Crimp, IBC CEO, added, “Through television, and now through new media,
Sesame Street is a genuinely positive, transformative influence in
children’s lives. It has transformed television and had a huge impact on
our industry. I am proud that we will be able to present the IBC
International Honour for Excellence to its Co-Founder, Joan Ganz Cooney,
who is incidentally the first woman to receive the award.”
The
award will be presented as part of the IBC Awards Ceremony on Sunday 16
September at 18:30. Accepting the award will be President of Media
& Education and COO of Sesame Workshop, Steve Youngwood. He will
be accompanied on stage by a very special guest from Sesame Street.
The IBC Awards Ceremony is free to all IBC visitors.
Notes to Editors:
For more information about IBC2018 visit: show.ibc.org
About IBC
IBC
is the world’s most influential media, entertainment and technology
show, attracting 57,000+ attendees from more than 170 countries and
combining a highly respected and peer-reviewed conference with an
exhibition that showcases 1,700+ leading industry suppliers of
state-of-the-art technology. In addition to the world-class exhibition
and conference, IBC also encompasses the IBC Daily, IBCTV and IBC365.
IBC365
provides year-round insight and opinion into the hot topics and key
trends from leading industry journalists, along with insightful
whitepapers, peer reviewed technical papers, highly engaging webinars
and an expansive video library.
IBC2018 Dates
Conference: 13 - 17 September 2018
Exhibition: 14 - 18 September 2018
For more information about IBC2018 visit: show.ibc.org
Contacts
IBC
Louise Wells, Bubble Agency
E: louisew@bubbleagency.com
T: +44 7718 985 252
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