Check in to the GSMA Innovation City at Mobile World Congress

Popular Experiential Zone Features Interactive Demonstrations Showcasing the Impact of Mobile Technology; Includes Exhibits from AT&T, Global M2M Association, Jasper, KT Corporation and Sierra Wireless

LONDON - Wednesday, February 3rd 2016 [ME NewsWire]

(BUSINESS WIRE)-- The GSMA Innovation City will return once more to Mobile World Congress, inviting visitors to explore an immersive city environment and experience first-hand how mobile technology is positively impacting the world around us. The City is one of the most popular exhibition spaces at the show, welcoming almost 28,000 visitors, or nearly one-third of all Mobile World Congress attendees, in 2015. It will host numerous cutting-edge interactive demonstrations that span a diverse range of sectors and cater to a wide range of interests including industry, transport, health, home and retail, amongst many others.

“The Innovation City continues to be one the biggest draws at Mobile World Congress and this year, we have an exceptional series of experiences that reflect the incredible impact mobile has on virtually every aspect of our lives,” said Michael O’Hara, Chief Marketing Officer, GSMA. “Whether it’s remotely monitoring our homes, pets or even livestock, keeping track of our fitness levels or providing real-time information to our cars, intelligent mobile technology underpins it all. We look forward to welcoming visitors to the City to experience the present and future in this exciting space.”

This year visitors are invited to check in and board a lifelike airliner positioned at the heart of the City and experience one of four unique virtual reality interactive journeys using smart phones and Oculus Rift headsets. The City also includes an airport, a café, a farm, a vineyard and shops, along with a number of connected cars and many other experiences. The Innovation City exhibits will be presented by AT&T, the Global M2M Association, Jasper, KT Corporation and Sierra Wireless and will demonstrate the very latest in mobile connected products and services. The GSMA will also showcase its key programmes and initiatives including Connected Living, Digital Commerce, Network 2020 and Personal Data.

Showcasing a Range of New Experiences

GSMA partner experiences on display in the Innovation City include:

AT&T

AT&T will showcase its capabilities as a global integrated provider helping millions around the world connect with leading entertainment, mobile, high-speed Internet and Internet of Things (IoT) solutions. Inside the GSMA Innovation City, visitors will be guided around AT&T solutions that connect consumers and businesses, including AT&T IoT solutions such as connected car, smart cities and real-life industrial IoT use cases. People will be able to experience AT&T’s consumer offerings first-hand including Digital Life’s smart home security and automation platform, voice and data plans, other connected devices like bikes and more.

Global M2M Association (GMA)

    The GMA will showcase a live demonstration of its Multi-Domestic Service, an innovative global M2M connectivity management solution that significantly simplifies the global deployment, management and operations of M2M and IoT services for large enterprises.
    Jointly implemented by the GMA operators, the Multi-Domestic Service is compliant with GSMA specifications and can therefore provide customers with scalable, reliable and secure M2M connectivity.

JASPER

Jasper will be demonstrating how leading enterprises are using its global IoT service platform to drive real-time business transformation, add value for customers and secure their share of the multi-billion dollar IoT market today. Visitors will experience:

    Why the leading automotive OEMs worldwide choose Jasper to accelerate the introduction of new connected car services, implement advanced business models, automate operations and scale globally.
    How the real-time visibility and control of the Jasper IoT service platform makes connectivity and management of reliable, global POS networks possible, while enabling retailers to profit from innovative new services.
    What vending machine operators can do with the Jasper IoT service platform to reduce their carbon footprint, eliminate waste and increase profits by 30 to 40 per cent.
    How Jasper is helping put hundreds of thousands of connected eBikes on the road in China and throughout the world.

KT CORPORATION

KT will showcase its capabilities as a leader in 5G at the Innovation City and demonstrate the world’s first 5G technology including:

    A 5G base station that covers LTE backpacks, drones, satellites and more.
    5G technology such as GiGA LTE that uses existing copper wire.
    Fiber-to-the-Antenna (FTTA) that makes it possible for base stations to communicate approximately ten times the distance of current solutions.

SIERRA WIRELESS

Sierra Wireless, with partners Axis, Parkeon and Valeo, will showcase its latest innovative solutions in scenarios such as:

    How connected parking meters can become multi-service kiosks and enable services such as couponing, city news updates and payment of parking fines.
    How a 4G-enabled mobile video surveillance station can be deployed very quickly in places without a dedicated network infrastructure, to cover events such as demonstrations, riots, outdoor concerts or sporting events.
    How users can interact with their cars remotely via their smartphone or tablet to perform actions such as locking or unlocking and activation and deactivation of wipers or heating, as well as real-time car location, live video streaming and more.

GSMA INDUSTRY PROGRAMMES

GSMA programme exhibits will include:

    Check In on board The Innovation City Airliner: The GSMA Innovation City invites guests to board an airliner and experience the connected future by taking one of four virtual reality journeys via Oculus Rift headsets.
    Connected Car: Be one of the first to experience a brand new Jaguar F Pace and see the latest innovations in connected car technology.
    Virtual Shopping: Swipe and select virtual 3D shopping items from a large touchscreen and add them to your basket to see how groceries can be ordered and delivered to your home.
    Connected Agriculture: Experience how farmers monitor wind, sun and moisture levels to keep track of their crops, as well as keep tabs on the location and health of livestock.
    Mobile IoT Vineyard: See how mobile technology is helping to keep grape vines and wine stocks at optimum levels.
    Mobile Connect: Experience how the GSMA Mobile Connect digital authentication service is changing the face of banking and eGovernment.
    Connected Transport: Learn how mobile connectivity is helping to track bikes and keep cyclists safe.
    Low Power Wide Area: See how Low Power Wide Area networks are connecting anything from water meters to smart bikes to pet trackers.
    Motion Capture: Experience how a body-mounted, remote-control, motion-detecting camera uses WebRTC and Rich Communications Services (RCS).
    Touch and Try: Test and try out wearables, connected luggage, sports equipment and much more.

GSMA Innovation City Location

The GSMA Innovation City will again be located at Stands 3A11 and 3A31 in Hall 3, Fira Gran Via and will be open during Mobile World Congress exhibition hours from Monday, 22 February through Thursday, 25 February. Please note that the City will close at 16:00 on Tuesday, 23 February for a private reception.

Get Involved at Mobile World Congress 2016

For more information on the 2016 Mobile World Congress including how to attend, exhibit or sponsor, visit www.mobileworldcongress.com. Follow developments and updates on Mobile World Congress on Twitter @GSMA using #MWC16, on our LinkedIn company page http://gsma.at/GSMALinkedIn, or on Facebook atwww.facebook.com/gsma. For more information on the GSMA Innovation City, follow #gsmainnovationcity.

-ENDS-

About the GSMA

The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 250 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai and the Mobile 360 Series conferences.

For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA.

Contacts

For the GSMA

Charlie Meredith-Hardy

+44 7917 298428

CMeredith-Hardy@webershandwick.com



or

GSMA Press Office

pressoffice@gsma.com







Permalink: http://www.me-newswire.net/news/16913/en

Operation Spirit of Cooperation Seizes 794,000 Pills from Three Dealers in Al Ain and Ajman

Crime Scene Extended to Three Emirates

ABU DHABI, United Arab Emirates - Sunday, January 31st 2016 [ME NewsWire]

The Operation Spirit of Cooperation seized 794,892 pills in the possession of three dealers in Al Ain and Ajman, Abu Dhabi Police said. The operation was executed by a professional anti-narcotics team in coordination with the Anti-Narcotics Federal Directorate General at the Ministry of Interior, the General Department of Anti-Narcotics at Dubai Police and the Anti-Narcotic Department of the Ajman Police.

Colonel Dr. Rashid Mohammad Borshid, Head of the Criminal Investigation Department (CID) at the Abu Dhabi Police General Headquarters said that “Spirit of Cooperation” had been chosen as the name for the operation due to the cooperation, teamwork spirit and mutual fruitful coordination among all anti-narcotics entities through which the operation was executed. He continued that the suspects were closely monitored, which led to the arrest of the first two suspects (GCC nationals) in Al Ain, and the third (Arab National) in Ajman, after monitoring his suspicious activities from Dubai.

Colonel Dr. Borshid praised the team consisting of anti-narcotics staff who worked with team spirit in investigation groups. He said that the groups gathered all the information about the incident and expanded the scope of the crime scene after collecting clear physical evidence that convicted the suspects. He noted that the team succeeded in foiling the plans of the suspects; unveiling their criminal activities and arresting the suspects with the pills in their possession.

Colonel Dr. Borshid called upon the public to counter all illegal behavior and to promptly report legal violations to help the police to act quickly to ensure the community’s security. He reaffirmed the Abu Dhabi Police’s dedication to countering and significantly limiting crimes, in addition to sensing imminent danger with vigilant eyes. He praised the efforts of honest citizens who cooperate and trust in the police institution and its ability to uncover the truth, arrest criminals and hand them over to justice.

Colonel Saeed Abdullah Al Suwaidi, Director General, Anti-Narcotics Federal Directorate General at the Ministry of Interior, praised the efforts of the team at both the local and federal levels, and their cooperation and sincere efforts coupled with professional abilities and useful information that led to the operation’s success. He commended the cooperation that led to the success of this operation, saying that the Ministry of Interior succeeded in penetrating a gang smuggling Captagon pills and managed, through a secret source, to identify the location of the delivery in Al Quoz in Dubai. The work team took all required legal procedures and set field plans which resulted in foiling the smuggling and dealing of these pills in the UAE and abroad, and arresting the criminals. He noted that the information collected led to the head of this gang who is a GCC national. He said that the authorities are now coordinating with their peers in the concerned GCC country to target the head of the gang and take legal action against him.

Colonel Al Suwaidi explained, “The planning and implementation of this crime took place in three different emirates. Crimes of narcotics trafficking and dealing are no longer limited to a certain geographical area, and they usually extend to different emirates where legal and organizational jurisdictions overlap. This poses a security challenge that we need to face and address. We can achieve this by re-considering the nature of narcotics trafficking and dealing; considering them federal crimes due to the danger posted on the youth and the country’s achievements.”

In details, Colonel Sultan Suwayeh Al Darmaki, Chief of the Anti-Drug Section at the Abu Dhabi Police, mentioned that the first lead in the case was information coming from the Director General, Anti-Narcotics Federal Directorate General at the Ministry of Interior, on a gang in possession of a large quantity of pills. A professional team of anti-narcotics staff was formed to create a security plan to foil the operation.

He mentioned that the immediate investigations and the secret surveillance revealed a criminal plan to exchange a large quantity of pills between the first suspect (GCC national, Kh.S.A., 38) the second suspect (GCC national, A.T.A., 31) and the third suspect (Arab national, S.Kh.S., 31) in order to deal the pills in the country and abroad. The operation was monitored and the suspects were followed until the first and second suspects were caught red-handed in the possession of 537 bags of pills; while the third was caught in possession of 160 sealed bags of pills in the trunk of his car.

Colonel Al Darmaki relayed the confessions of the suspects after they were interrogated and confronted with the evidence. The suspects admitted the possession of the seized pills. They also admitted their intent to market and sell them domestically and smuggle a portion of them into other GCC countries, as per the request of a drug dealer (residing in a GCC country), who had told one of them about the shipment of pills to the UAE. He had asked them to market and sell them inside the UAE and to work with others to smuggle them into a neighboring country, in return for a handsome sum of money. The police efforts led to foiling this operation and destroying the false hopes of the culprits, who found themselves in the vigilant grasp of the police staff.

Colonel Al Darmaki noted that the suspects and the seized drugs were handed over to the relevant authorities. He called upon the public to communicate through the official channels established by the Abu Dhabi Police to fight any drug dealing or smuggling operations. This will allow police to apprehend any smuggler or dealer targeting members of society and protect the youth.

One Text Box Attached

Suspect planned to smuggle the drugs in a fuel tanker; captured hiding in a water tank.

The first suspect (GCC national) was captured hiding in his neighbor’s water tank after he tried to escape by climbing the fence onto the roof of the neighbor’s house as police raided his villa in Al Ain. The second suspect (GCC national) was apprehended in the residence of the first while dividing the pills and filling them in sealed bags to smuggle them in a fuel tanker to one of the neighboring countries. The third suspect (Arab national) was arrested in his apartment in Ajman, while in possession of the rest of the drug shipment in his rented vehicle.





For more information about:

The Ministry of Interior, please click HERE

Abu Dhabi Police, please click HERE

Follow us and check our Social Media feeds on: YouTube, Facebook, Google +, Instagram and Twitter

                                                   

The Arabic-language text of this announcement is the official, authoritative version. Translations are provided as an accommodation only, and should be cross-referenced with the Arabic-language text, which is the only version of the text intended to have legal effect.

Contacts

The UAE Minister of Interior's General Secretariat, Tactical Affairs and Security Media Department

Abu Dhabi Police GHQ - Security Media

Chris Cron +971-(0)-50-666-4891

E-mail: cron.media@hotmail.com









Permalink: http://me-newswire.net/news/16902/en

Toshiba Acquiring Land for New Semiconductor Production Facility

- Expansion of Yokkaichi Operations to Position the Company for Leadership in 3D Memories -

TOKYO - Tuesday, February 2nd 2016 [ME NewsWire]

(BUSINESS WIRE)-- Toshiba Corporation (TOKYO: 6502) today announced that it is gearing up for future expanded production of “BiCS FLASH™”, its proprietary 3D flash memory, by acquiring 150,000m2 of land adjacent to its Yokkaichi Operations memory production complex in Mie prefecture. The land borders the eastern and northern parts of the complex, and will cost approximately 3 billion yen.

The new site is expected to be ready for construction by March 2017. Decisions on construction schedule, production capacity, and equipment investment for the new production facilities will be made in line with market trends within FY2016.

NAND flash memory is a driving force in data storage, with applications range from extensive use in smartphones, tablets and other personal digital equipment to an increasingly important role in enterprise computing and datacenters. Production of BiCS FLASH™ requires a new cleanroom with dedicated equipment for the 3D process. The New Fab 2 building, which will be fully completed in the first half of FY2016, will initially provide this space.

The land Toshiba is now acquiring will provide a site for future construction of an additional clean room for 3D flash memories adjacent to the current site, which now has limited space due to current facilities. This increased capacity will position Toshiba to quickly respond to the approaching transition from 2D to 3D flash memories, when market trends indicate the need for a new facility.

Toshiba positions the memory business as a core business, and will continue to make focused investments that enhance its market competitiveness.

* BiCS FLASH is a trademark of Toshiba Corporation.

About Toshiba

Toshiba Corporation, a Fortune Global 500 company, channels world-class capabilities in advanced electronic and electrical product and systems into five strategic business domains: Energy & Infrastructure, Community Solutions, Healthcare Systems & Services, Electronic Devices & Components, and Lifestyles Products & Services. Guided by the principles of The Basic Commitment of the Toshiba Group, “Committed to People, Committed to the Future”, Toshiba promotes global operations and is contributing to the realization of a world where generations to come can live better lives.

Founded in Tokyo in 1875, today’s Toshiba is at the heart of a global network of over 580 consolidated companies employing 199,000 people worldwide, with annual sales surpassing 6.6 trillion yen (US$55 billion).
To find out more about Toshiba, visit www.toshiba.co.jp/index.htm

Contacts

Toshiba Corporation

Semiconductor & Storage Products Company

Megumi Genchi / Kota Yamaji, +81-3-3457-3576

Communication IR Promotion Group

Business Planning Division

semicon-NR-mailbox@ml.toshiba.co.jp









Permalink: http://www.me-newswire.net/news/16912/en

Nahyan bin Mubarak Visits Abu Dhabi Police Pavilion at Tawdheef 2016

With High Attendance

ABU DHABI, United Arab Emirates - Tuesday, February 2nd 2016 [ME NewsWire]

H.E Sheikh Nahyan bin Mubarak Al Nahyan, Minister of Culture, Youth and Community Development, visited the Abu Dhabi Police pavilion during the inauguration on Monday of the tenth edition of Tawdheef, the leading recruitment fair and career exhibition for UAE nationals. His Highness examined the job opportunities provided by the Abu Dhabi Police to citizens and praised the evolution of this year’s series as well as the posts offered.

Major General Mohammed bin Al Awadhi Al Menhali, Assistant Undersecretary of Resources and Support Services, stressed the keenness to participate in such exhibitions, which aim to attract national personnel and competencies. This enhances the Emiratization rate and acquaints citizens with the available job opportunities at the police.

130 governmental and private parties participated in the Tawdheef 2016, the leading recruitment fair and career exhibition for UAE nationals that was held at the Abu Dhabi National Exhibition Centre (ADNEC). The first day of the exhibition witnessed a large attendance that reached 130 participants. The Abu Dhabi Police pavilion received the attention of job-seeking visitors. The number of applications from male and female applicants wishing to join Abu Dhabi Police amounted to was 421 applications.

Abu Dhabi Police participated in this exhibition to attract qualified citizens in line with the Emiratization drive, by providing distinctive career opportunities for UAE male and female job-seekers.

For more information about:

The Ministry of Interior, please click HERE

Abu Dhabi Police, please click HERE

Follow us and check our Social Media feeds on: YouTube, Facebook, Google +, Instagram and Twitter

              

The Arabic-language text of this announcement is the official, authoritative version. Translations are provided as an accommodation only, and should be cross-referenced with the Arabic-language text, which is the only version of the text intended to have legal effect.

               

Contacts

The UAE Minister of Interior's General Secretariat, Tactical Affairs and Security Media Department

Abu Dhabi Police GHQ - Security Media

Chris Cron +971-(0)-50-666-4891

E-mail: cron.media@hotmail.com









Permalink: http://www.me-newswire.net/news/16915/en

MoI to Kick Off Second Disabled Sports Festival in February

ABU DHABI, United Arab Emirates - Thursday, January 28th 2016 [ME NewsWire]

The Ministry of Interior (MoI) will host its second sports festival for disabled individuals on the 22nd of February at Zayed Sports City in Abu Dhabi, bringing together various specialized centers and clubs for individuals with disabilities in the UAE.

Colonel Mohammed Hamid bin Dalmouj Al Dhaheri, Strategy and Performance Development Director General at the Ministry of Interior, underlined that the second edition of the festival is held under the patronage of Lt. General HH Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior. “The festival embodies the attention and care accorded by His Highness to people with special needs at various levels. It provides them with all means of rehabilitation and develops their intellectual and athletic abilities, which enhances their self-confidence,” he said.

Additionally, Colonel Al Dhaheri stressed that the Disabled Sports Festival plays a pioneering humanitarian role by serving people with disabilities. “This festival is an important tool to build the character and increase the self-confidence of people with disabilities and improves their inclusion into society alongside their able-bodied peers,” he pointed out. Moreover, he indicated that the festival will feature 18 sports competitions spanning all age groups for males and females. There will be recreational games for families, horseback riding, and leisure and cultural activities for children, with gifts and competitions. “The festival represents an opportunity to demonstrate the high and developed capabilities, skills and competencies of people with special needs in the various games,” noted Al Dhaheri.

The festival committee held a coordinating meeting at the Police Staff Stadium in Abu Dhabi, headed by Colonel Al Dhaheri, in the presence of representatives from the participating parties involved in supporting the festival. During the meeting, participants discussed the program schedule of the festival, the tasks of the participants, the means of dealing with people with disabilities, the healthy diet which helps to develop their athletic and intellectual skills, and suggestions to further develop festival programs for disabled individuals.

For more information about:

The Ministry of Interior, please click HERE

Abu Dhabi Police, please click HERE

Follow us and check our Social Media feeds on: YouTube, Facebook, Google +, Instagram and Twitter

The Arabic-language text of this announcement is the official, authoritative version. Translations are provided as an accommodation only, and should be cross-referenced with the Arabic-language text, which is the only version of the text intended to have legal effect.



Contacts

The UAE Minister of Interior's General Secretariat, Tactical Affairs and Security Media Department

Abu Dhabi Police GHQ - Security Media

Chris Cron +971-(0)-50-666-4891

E-mail: cron.media@hotmail.com









Permalink: http://www.me-newswire.net/news/16884/en

Major General Al Raisi Meets with the “Protocol and Ceremonies” Course Graduates at MoI

ABU DHABI, United Arab Emirates - Friday, January 29th 2016 [ME NewsWire]

Major General Dr. Ahmed Nasser Al Raisi, Inspector General of the Ministry of Interior and Deputy Chairman of the Higher Organizing Committee of the International Exhibition for Security and National Resilience (ISNR), met with the graduates who attended the ‘Protocol and Ceremonies’ course for officers assigned with the task of accompanying official delegations. A total of 35 officers from various police general headquarters and directorates general at the Ministry of Interior took part in the 3-day course, which was held at the Hilton Hotel Abu Dhabi.

The course, which was organized by the Protocol, Relations, and Hospitality Committee, affiliated to for the Higher Organizing Committee of the 2016 International Conference for Security and National Resilience (ISNR 2016), is part of the preparations for the exhibition, scheduled to take place on 15th -17th March, 2016 at the Abu Dhabi National Exhibition Centre (ADNEC).

In his address to the graduates, Major General Al Raisi expressed his happiness for this meeting. He confirmed that the course embodies the keenness to highlight the civilized and bright image of the UAE and commitment to the original customs and traditions as instilled by the higher leadership, which stipulates the need for the accompanying officers to welcome guests, treat them well, assist them and accompany them throughout their stay in the country.

Moreover, he called upon them to be best representatives of their country and to reflect the civilized progress and development that are taking place in the country in various fields. He also thanked them for participating in the course, and wished them continued success in their future endeavors in the service of our beloved country. He expressed his sincere thanks and appreciation to the team who organized this course.

For his part, lecturer Colonel Dr. Jassem Khalil Mirza, Director of Security Awareness Department at the Community Service Directorate General at Dubai Police, briefed the participants in the course on the human behavior and skills of dealing with others; and introduced them about the concept of "Etiquette and Protocol".

Moreover, Colonel Mirza tackled the golden rules of dealing with guests, handshake and greeting manners, the seating etiquette, the skills that should be available in the accompanying officer, in addition to some important instructions for escorts. He also reviewed a number of practical examples and cases, in addition to practical workshops to collect the views and impressions of the officers who took part in the course. The course included field visits to the most important landmarks in the emirate of Abu Dhabi, in cooperation and coordination with the Abu Dhabi Tourism and Culture Authority.

For more information about:

The Ministry of Interior, please click HERE

Abu Dhabi Police, please click HERE

Follow us and check our Social Media feeds on: YouTube, Facebook, Google +, Instagram and Twitter

The Arabic-language text of this announcement is the official, authoritative version. Translations are provided as an accommodation only, and should be cross-referenced with the Arabic-language text, which is the only version of the text intended to have legal effect.



Contacts

The UAE Minister of Interior's General Secretariat, Tactical Affairs and Security Media Department

Abu Dhabi Police GHQ - Security Media

Chris Cron +971-(0)-50-666-4891

E-mail: cron.media@hotmail.com









Permalink: http://me-newswire.net/news/16892/en

Revlon Launches CHOOSE LOVE Campaign

NEW YORK. - Tuesday, February 2nd 2016 [ME NewsWire]

​Next Phase of Groundbreaking LOVE IS ON Brand Mission

New Campaign Encourages Women to Act to Make Love Happen

(BUSINESS WIRE)-- Revlon, the iconic global cosmetics company, today unveils its CHOOSE LOVE campaign, the next phase of its LOVE IS ON brand mission. CHOOSE LOVE invites women around the world to believe in love, to let go of doubts and take a chance to make love happen.

To introduce the global campaign, Revlon global brand ambassadors appear in TV spots that celebrate making bold moves toward love: Olivia Wilde is depicted making the first flirtatious move; Halle Berry is shown keeping the romance alive; and Alejandra Espinoza is seen declaring her love. This is the first time all three brand ambassadors have been featured together in a global advertising campaign. The ads are complemented by an accompanying digital and print campaign offering inspiration to help women select the best Revlon products for them.

“At Revlon, we have been thrilled with the response of women around the world who have eagerly embraced our LOVE IS ON mission -- and there is great excitement as we get ready to unveil our next big step, the CHOOSE LOVE campaign,” said Lorenzo Delpani, CEO of Revlon. “We believe that by inspiring people to CHOOSE LOVE, we can spark a global movement around the positivity of love.”

With CHOOSE LOVE, Revlon is asking women to be proactive in choosing and celebrating love. The hope is to empower women to recognize the infinite possibilities for love and more boldly seize upon those opportunities each and every day.

Join the CHOOSE LOVE Movement

Starting today, Revlon invites women around the world to show how they CHOOSE LOVE by uploading photos of themselves blowing kisses and tagging someone special to ‘pass it on’ using the new #CHOOSELOVE hashtag. Select consumers could even find themselves featured on Revlon’s website and/or social pages.

CHOOSE LOVE television spots begin airing in global markets today, with print ads appearing in February books, as well as online and in-store.

Take a chance. #CHOOSELOVE

For more information about Revlon LOVE IS ON and CHOOSE LOVE visit: www.revlon.com, YouTube, Facebook, Twitter and Instagram @Revlon.

About Revlon:

Revlon is a global cosmetics, hair color, hair care and hair treatments, beauty tools, men’s grooming products, anti-perspirant deodorants, fragrances, skincare, and other beauty care products company, which operates in three segments, the consumer division (“Consumer”), the professional division (“Professional”) and Other. CEO Lorenzo Delpani’s vision is to establish Revlon as the quintessential and most innovative beauty company in the world by offering products that make consumers feel attractive and beautiful. Revlon believes that its global brand name recognition, product quality, R&D, innovation and marketing experience have enabled it to create leading global consumer and professional brands. Revlon’s Consumer segment global brand portfolio includes Revlon® color cosmetics, Almay® color cosmetics, SinfulColors® color cosmetics, Pure Ice® color cosmetics, Revlon ColorSilk® hair color, Revlon® Beauty Tools, Charlie® fragrances, and Mitchum® anti-perspirant deodorants. Revlon’s Professional segment global brand portfolio includes: Revlon Professional®, CND®, including CND’s Shellac® brand 14+ day nail color and Vinylux® weekly nail polish, and American Crew® men’s grooming products. Websites featuring current product and promotional information can be reached at www.revlon.com, www.almay.com, www.mitchum.com, www.revlonprofessional.com, www.americancrew.com and www.cnd.com.

Contacts

Press:

Victoria Ashley, 212-527-4137

Head of Global Public Relations, Revlon

Victoria.Ashley@revlon.com



Andrea Halpern, 212-598-4400 x 129

Senior Vice President, Lippe Taylor

Ahalpern@lippetaylor.com







Permalink: http://me-newswire.net/news/16910/en