CHICAGO - Wednesday, 17. January 2024
(BUSINESS
WIRE)--NielsenIQ, a global measurement and data analytics leader,
announces an agreement with TransUnion’s (NYSE: TRU) marketing solutions
business, TruAudience®, to connect NielsenIQ’s consumer data with
partners’ identity spaces for audience modeling. This cooperative effort
leverages NielsenIQ's first-party data on fast-moving consumer goods
(FMCG) purchases and TransUnion’s Identity Resolution for data
connectivity to help Media and AdTech companies create impactful
campaigns with audience segments informed by consumer purchases.
The
alliance overcomes historical barriers to leveraging offline consumer
purchase behavior data for FMCGs. Clients can use NielsenIQ data as a
"Seed Audience" to create precise look-alike segments based on
demographics and FMCG purchase behavior. Key highlights of this
collaboration include:
Precise Targeting comparable to Retail
Media Networks: Leveraging purchase data allows Media and AdTech
companies to create solutions for the open web
Durable through
Data Deprecation: Transaction data remains unaffected by data
deprecation, and when paired with the robust offline identity delivered
by TransUnion’s identity graph offers an avenue for targeting as cookies
and mobile ad IDs disappear
Global Scale and Accessibility:
NielsenIQ is the sole global player providing data at this scale.
Through its Full View™, Media and AdTech companies gain seamless access
to invaluable first-party data, transforming their audience targeting
capabilities.
"NielsenIQ can empower media and adtech companies
to better serve FMCG brands with the most comprehensive and actionable
data insights available," said Brett Jones, SVP, Global Head of
Partnerships and New Verticals, NielsenIQ. "By teaming up with
TransUnion to connect our data with media platforms, we are at the
forefront of redefining the future of audience targeting, delivering
privacy-focused solutions, and paving the way for more impactful and
successful campaigns.”
Using TransUnion’s identity, media
companies can resolve NielsenIQ data to their own view of identity and
begin creating audiences. In a market shifting towards Retail Media
Networks, this collaboration empowers Media and AdTech companies to
deliver higher performance targeting on the open web.
“Our
strategic partnership with NielsenIQ makes it possible for FMCG
marketers and media companies to deliver personalized experiences as if
they had the first-party data of Retail Media Networks," said Julie
Clark, SVP, Media & Entertainment Vertical, TransUnion. "Together,
we are shaping a forward-thinking advertising landscape that prioritizes
relevancy, effectiveness, and consumer privacy."
To find out
more about NielsenIQ's unwavering commitment to data privacy and access
to its treasure trove of first-party data, please visit
https://nielseniq.com/global/en/landing-page/media-adtech-hub/. For a
deeper understanding of TransUnion's TruAudience marketing solutions,
explore https://www.transunion.com/solution/truaudience.
About NIQ
NIQ
is the world’s leading consumer intelligence company, delivering the
most complete understanding of consumer buying behavior and revealing
new pathways to growth. In 2023, NIQ combined with GfK, bringing
together the two industry leaders with unparalleled global reach. With a
holistic retail read and the most comprehensive consumer
insights—delivered with advanced analytics through state-of-the-art
platforms—NIQ delivers the Full View™.
NIQ is an Advent
International portfolio company with operations in 100+ markets,
covering more than 90% of the world’s population. For more information,
visit NIQ.com.
About TransUnion (NYSE:TRU)
TransUnion is a
global information and insights company with over 12,000 associates
operating in more than 30 countries. We make trust possible by ensuring
each person is reliably represented in the marketplace. We do this with a
Tru™ picture of each person: an actionable view of consumers, stewarded
with care. Through our acquisitions and technology investments we have
developed innovative solutions that extend beyond our strong foundation
in core credit into areas such as marketing, fraud, risk and advanced
analytics. As a result, consumers and businesses can transact with more
confidence and achieve great things. We call this Information for Good® —
and it leads to economic opportunity, great experiences and personal
empowerment for millions of people around the world.
http://www.transunion.com/business
View source version on businesswire.com: https://www.businesswire.com/news/home/20240117751019/en/
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Contacts
Media
Gillian Mosher, NIQ - Gillian.Mosher@NielsenIQ.com
David Blumberg, TransUnion - david.blumberg@transunion.com
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